{"id":5708,"date":"2015-09-27T14:10:30","date_gmt":"2015-09-27T19:10:30","guid":{"rendered":"http:\/\/admin.patheos.com\/blogs\/godlessindixie\/?p=5708"},"modified":"2015-09-27T14:19:28","modified_gmt":"2015-09-27T19:19:28","slug":"why-abrasive-atheism-will-always-sell-better","status":"publish","type":"post","link":"https:\/\/www.patheos.com\/blogs\/godlessindixie\/2015\/09\/27\/why-abrasive-atheism-will-always-sell-better\/","title":{"rendered":"Why Abrasive Atheism Will Always Sell Better"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<html><head><meta http-equiv=\"content-type\" content=\"text\/html; charset=utf-8\"><meta http-equiv=\"content-type\" content=\"text\/html; charset=utf-8\"><\/head><body><p>People often approach me to tell me how much they appreciate my tone when I write and speak about leaving my former faith. \u00a0Of course, I do still offer criticism when I feel it\u2019s appropriate, but I don\u2019t resort to name calling, belittling, or impugning the intelligence or character of those who disagree with me. I was once an insider myself, so I\u2019m not as prone to misrepresenting those who are still in the faith.<\/p>\n<p>Also, unlike so many I know, I wasn\u2019t really burned by my religious past as long as I was still in it. That\u2019s not to say that I was never mistreated; but you have to realize that <em>I internalized a powerful narrative that excused and validated any mistreatment as \u201cthe Lord disciplining those whom he loves.\u201d<\/em> \u00a0So I never experienced mistreatment as such. I performed the mental gymnastics it took to turn it all into gold\u2014a blessing from the Lord meant to keep me humble and dependent on him, so to speak. \u00a0I never really experienced the nasty side of my religion until I found myself on the outside of it and saw the way people began to look at me. The difference was jarring.<\/p>\n<p>But a positive church experience\u2014together with a strong emotional need to stay connected to people I love who are still on Team Jesus\u2014has produced in me a strong desire to find a middle ground on which we can still converse. \u00a0I am always looking for those people\u2014regardless of personal belief system\u2014who can engage in respectful, meaningful interaction. I actually love the process of hashing through things, debating issues and parsing out the nuances of perspective, especially when it effectively challenges my own beliefs.<\/p>\n<p>Like most thoroughgoing skeptics, I actually <em>enjoy<\/em> having my assumptions challenged. That\u2019s how I got to be where I am in the first place. It\u2019s how I keep myself sharp\u2014how I keep learning new things. Since learning and discovery are essential joys in my life, intellectual stagnation is among my greatest fears, and that\u2019s why I despise most of all the prospect of living my life in an echo chamber.<\/p>\n<h3><strong>Rooting for Team Atheist<\/strong><\/h3>\n<p>But nuanced dialogue doesn\u2019t always sell well. \u00a0Appreciated though it may be among those who are as addicted to rhetorical precision as I am, it still doesn\u2019t draw as much attention as does the more caustic, acerbic, polemical approach of the critics of religion who paint with a much broader brush. \u00a0It seems the harsher, more sweeping your diatribe, the further it goes in garnering support from the masses. That\u2019s true of individual voices, and I\u2019m beginning to think it\u2019s also true of organizations. \u00a0If you want folks to support your organization, come out swinging as hard as you can against religion of all kinds. That\u2019s going to score you more money than measured, nuanced dialogue.<\/p>\n<p>In case you haven\u2019t noticed, atheists are just as prone to tribalism as are the members of any religion they oppose, and I think that has at least something to do with it. I know I\u2019m not alone in observing that too many members of Team Atheist seem to think that deciding the correct number of gods equals zero means that everything else the human race needs in order to advance will magically fall into place, because science, I guess.<\/p>\n<p><em>[Read <strong>Sincere Kirabo<\/strong>\u2018s \u201c<a href=\"https:\/\/www.patheos.com\/blogs\/notesfromanapostate\/2015\/09\/why-atheism-itself-isnt-the-nexus-to-human-progress\/\" target=\"_blank\" class=\" decorated-link\">Why Atheism Isn\u2019t Itself the Nexus to Human Progress<\/a>.\u201d]<\/em><\/p>\n<p>Some of this may come from an inescapable need to differentiate ourselves from our previous social context. \u00a0Like adolescents going through a rebellious phase, some of the angry atheism may be a natural outworking of the individuation process. In order to wrest control of our culture from the greedy hands of religious empire, maybe a certain amount of tribalism is absolutely necessary. \u00a0The celebrity worship, the groupthink, the branding, and even the merchandising may actually be necessary elements in our efforts to achieve the critical mass it takes to turn the tide of the culture wars.<\/p>\n<p>But I suspect there\u2019s something else playing into this as well. \u00a0I suspect that negative \u201cmemes\u201d (you can thank <strong>Richard Dawkins<\/strong> for that term) garner more support than positive ones. This fantastic video that went viral a few months ago expertly explains why that would be the case, and furthermore why it is the memes that make you <em>angry<\/em> that will truly achieve immortality.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/rE3j_RHkqJc\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Around the 1:20 mark the video claims that it\u2019s the memes which make you angry that get shared the most. I think the same principle applies to narratives in general, and as a friend pointed out, this makes sense if you think about it: \u00a0Those memes and narratives which make us feel <em>good<\/em> leave us feeling <em>satisfied<\/em> with the world as it is. On the other hand, it is those thoughts which make us angry that make us want to get up and do something to change the way the world is. \u00a0In a way, those negative emotions enjoy their own reward structure which enables them to outstrip their competing emotions every time.<\/p>\n<p>So it turns out that the thesis of <em>Inception<\/em> was wrong (with full respects to Chris Nolan, who has become one of my favorite filmmakers of all time). It\u2019s not the positive impulses that most effectively inspire action, it\u2019s the negative ones. It\u2019s those things that upset us that motivate us to <em>do something<\/em>, to change things.<\/p>\n<blockquote><p><strong>Cobb:<\/strong>\u00a0 Now, the subconscious motivates\u00a0through emotion, not reason, so we\u00a0have to translate the idea into an\u00a0emotional concept.<br>\n<strong>Arthur:<\/strong> \u00a0How do you translate a business\u00a0strategy into an emotion?<br>\n<strong>Cobb:<\/strong>\u00a0\u00a0That\u2019s what we have to figure out.\u00a0Robert and his father have a tense\u00a0relationship. Worse, even, than the\u00a0gossip columns have suggested\u2026<br>\n<strong>Eames:<\/strong>\u00a0Do you play on that? Suggest\u00a0breaking up his father\u2019s company as\u00a0a \u2018screw you\u2019 to the old man?<br>\n<strong>Cobb:<\/strong>\u00a0\u00a0No. Positive emotion trumps\u00a0negative emotion every time. We\u00a0yearn for people to be reconciled,\u00a0for catharsis. We need positive\u00a0emotional logic.<br>\n<strong>Eames:<\/strong>\u00a0\u00a0Try this\u2026 \u201cMy father accepts that I want\u00a0to create for myself, not follow in his footsteps.\u201d<br>\n<strong>Cobb:<\/strong>\u00a0\u00a0That might work.<\/p><\/blockquote>\n<p>That interchange bothered me the very first time I heard it. \u00a0It\u2019s a noble idea, but I don\u2019t think it\u2019s necessarily how human psychology plays out. And I\u2019m virtually convinced it\u2019s <em>not<\/em> how things play out sociologically. Groups thrive on maintaining tribal boundaries, and a large part of that involves singling out who the common enemy is, and rehearsing the narratives that remind the group why it is that they must fight the bad guys and win the day.<\/p>\n<h3>What Does This Mean for Humanism?<\/h3>\n<p>I think this explains why it\u2019s the fundamentalist churches that keep growing, keep raking in the cash, and keep duplicating themselves all over the United States. \u00a0It\u2019s the harsher, more austere forms of Christianity that die the hardest, especially the ones which can successfully repackage that narrative in more romanticized terms. If you can make fundamentalism look attractive to millennials, you can rule the world. \u00a0It\u2019s the people who sugar coat fundamentalism who do it the most effectively.<\/p>\n<p>Atheists are fond of claiming that religion will soon die away because we just know too much, but I think the opposite is the case. \u00a0People said the exact same thing in the late 1800\u2019s because of the Darwinian revolution within science, but they couldn\u2019t have been more wrong. \u00a0Religion has acquired a stronger hold on American life now than it did a hundred years ago, and religiously motivated far-right extremism threatens to derail our political process today in ways that no one would believe even 50 years ago.<\/p>\n<p>Because <em>fear sells<\/em>. That\u2019s why people run out to buy books about the end of the world. That\u2019s why people listen to pundits who claim Obama\u2019s the antichrist, or is making the way for the antichrist, or whatever the next bogeyman of choice happens to be.<\/p>\n<p><em>[Read \u201c<a href=\"https:\/\/www.patheos.com\/blogs\/godlessindixie\/2015\/09\/16\/blood-moons-and-the-gullibility-of-american-evangelicals\/\" target=\"_blank\" class=\" decorated-link\">Blood Moons and the Gullibility of American Evangelicals<\/a>.\u201d]<\/em><\/p>\n<p>My question is: \u00a0What implications does this have for secular humanism as an identity, as an ideology? \u00a0What lessons can we learn from this if we are about trying to fashion a new way of looking at the world? \u00a0Humanism has been around for a long time, but it seems to me that it still hasn\u2019t fully matured into an identity that unifies large groups of diverse people the way that religion has over the centuries. \u00a0It seems to me as if humanism is more of an element that weaves itself into multiple identities, influencing them in a progressive direction without necessarily making them aware that what they\u2019re doing is becoming more humanistic.<\/p>\n<p>From a branding perspective, <em>I\u2019m not sure humanism sells well because it isn\u2019t angry about enough things.<\/em><\/p>\n<p>You have to understand how reluctantly I am conceding this point. \u00a0I am conciliatory by nature, and I\u2019d like for us all to just get along. But I\u2019m also noticing that it\u2019s the angry forms of ideologies\u2014the ones which have clear enemies and looming disasters to avoid\u2014which garner the most support. \u00a0Large groups of people just don\u2019t rally around a positive message in the same way they will around something they commonly hate.<\/p>\n<p>I don\u2019t like saying this, you understand. I\u2019m just calling it like it is, and I\u2019m asking what you think we should do about it?<\/p>\n<p>It seems apparent to me that it\u2019s the abrasive atheism that gets the most \u201cupvotes,\u201d so to speak. It\u2019s the brand that accumulates the most financial support, and it\u2019s certainly the kind that scores the most traffic on a website. \u00a0People love a good show, and as the old journalism adage says, if it bleeds, it leads. \u00a0The more dramatic the story\u2014and the angrier it makes you\u2014the better it sells.<\/p>\n<p>But the parts that makes you the angriest aren\u2019t always representative of the whole. \u00a0On the contrary, they can often obscure the bulk of experience that most people have within their respective religious traditions. \u00a0That leaves us reacting to outliers that don\u2019t match what most people think of when they think of their faith, which means we\u2019re only talking to ourselves.<\/p>\n<h3><strong>So What Are We To Do?<\/strong><\/h3>\n<p>I\u2019m not sure. I think a starting point is identifying those things which truly are a threat to human thriving. \u00a0In some ways we\u2019ve already begun to do that. \u00a0Most progressive humanists feel that things like income inequality, racial injustice, sexism, overpopulation and planetary waste are threats to societal well-being. \u00a0Not all agree on those things, of course, as so many of my friends remind me regularly. \u00a0Atheists come in all shapes and sizes, and not all of them are even convinced that things like climate change or science and critical thinking are as valuable as we make them out to be.<\/p>\n<p>But for those who are convinced, I think there are opportunities for forging alliances among the devout as well as the irreligious. \u00a0Scores of theists are just as concerned about managing natural resources as we are, and many of them roll their eyes just as hard at the anti-intellectualism of their more gullible ideological cousins. \u00a0I don\u2019t see any reason not to gang up with them to fight those things we feel are a threat to the advancement of the human race (along with any other race within our ecosystem, because why does it have to be all about us?).<\/p>\n<p>Doing that requires finding middle ground, and learning to start conversations that don\u2019t skew into the extremes the way the video above demonstrates. \u00a0<strong><em>I\u2019m suggesting we use our love of critical thinking to analyze our own attraction to extreme sensational forms of thinking within our own tribe<\/em><\/strong>. \u00a0If we\u2019re really so smart, why don\u2019t we use that to discover our own innate biases and fight them by learning to listen to people who see the world differently from how we see it? \u00a0Maybe we aren\u2019t convinced they have anything to teach us (I disagree, personally). But even if that\u2019s the case, we still could use their cooperation in order to reach the goals we share as a species.<\/p>\n<p>So it behooves us to learn to play nice. \u00a0Learn to show respect toward those who aren\u2019t like ourselves even in the midst of sometimes disagreeing with what they believe. There\u2019s value in finding the things we have in common. And honestly, I don\u2019t think we stand a chance at succeeding as a species unless we learn to do that. \u00a0In case you haven\u2019t noticed, in the most powerful country on the planet right now, the tribe which this blog channel represents only accounts for about 7% of the population. \u00a0I don\u2019t think we can afford to go it alone.<\/p>\n<p><em>[Image source: Shutterstock]<\/em><\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"<p>People often approach me to tell me how much they appreciate my tone when I write and speak about leaving my former faith. \u00a0Of course, I do still offer criticism when I feel it\u2019s appropriate, but I don\u2019t resort to name calling, belittling, or impugning the intelligence or character of those who disagree with me. [&hellip;]<\/p>\n","protected":false},"author":1964,"featured_media":5722,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,168,48,101,104,235],"tags":[2775,2779,1164,40],"class_list":["post-5708","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-atheism","category-culture","category-fundamentalism-2","category-humanism","category-psychology","category-religion-2","tag-atheism","tag-humanism","tag-memes","tag-religion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Abrasive Atheism Will Always Sell Better<\/title>\n<meta name=\"description\" content=\"People often approach me to tell me how much they appreciate my tone when I write and speak about leaving my former faith. \u00a0Of course, I do still offer\" \/>\n<meta name=\"robots\" content=\"index, follow, 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