{"id":159,"date":"2014-12-14T14:28:00","date_gmt":"2014-12-14T20:28:00","guid":{"rendered":"http:\/\/admin.patheos.com\/blogs\/janetheactuary\/2014\/12\/parking-a-link-the-cost-of-showrooming.html"},"modified":"2015-02-26T22:49:39","modified_gmt":"2015-02-27T04:49:39","slug":"parking-a-link-the-cost-of-showrooming","status":"publish","type":"post","link":"https:\/\/www.patheos.com\/blogs\/janetheactuary\/2014\/12\/parking-a-link-the-cost-of-showrooming.html","title":{"rendered":"Parking a link: the cost of “showrooming”"},"content":{"rendered":"\n<\/head>

From today\u2019s Tribune, a \u201chuman interest\u201d-type article<\/a> on a local store in a trendy Chicago neighborhood, specializing in selling attachment parenting and related articles for mothers. \u00a0They provided all manner of baby carriers, nursing bras, tops, and dresses, breast-feeding supplies, cloth diapers, and clothing made from organic fibers. \u00a0They offered classes in CPR, baby care, and yoga. \u00a0They spent time with their customers, helping them to find just the right carrier. <\/p>\n

And they\u2019re closing \u2014 because their customers, one after the next, took advantage of the staff\u2019s willingness to help, to select a product, and then buy it online. \u00a0According to the owner, these customers weren\u2019t even discreet about it. <\/p>\n

\u00a0Some customers would spend an hour trying on baby carriers and wraps, only to then pull out their phones, scan the bar codes and shop online, sometimes even before leaving the store . . . . \u00a0[A] customer who had just finished a breast-feeding clinic was on her cellphone talking about a product, telling the person on the other end that she would get it online later for 50 cents cheaper.<\/p><\/blockquote>\n

\u00a0\u201cI guarantee it wasn\u2019t cheaper on Amazon. And let\u2019s say it was. You were in the store. You had just taken a class that we don\u2019t make any money on. That is a community service,\u201d [owner Kathy Poehlmann] said.<\/p><\/blockquote>\n

Now, me personally, I don\u2019t showroom. \u00a0I\u2019m not saying this to be boastful, but it just doesn\u2019t fit with the way I shop. \u00a0If I want something right away, I buy it right away. \u00a0If I\u2019m not in a hurry, I\u2019m more likely to research it online than in the store. \u00a0(So I suppose I\u2019m guilty, potentially, of a different form of showrooming, in that I\u2019ll look at multiple online sites for product information and buy based on the best price rather than the most informative site.) \u00a0Am I frugal? \u00a0Yes. \u00a0But that mostly takes the form of not buying very much to begin with.<\/p>\n

Clearly it\u2019s unethical to take a salesclerk or store owner\u2019s time if you have no intention of making a purchase. \u00a0And presumably the people who do so think of themselves as, in fact, upstanding and morally upright. \u00a0Can they be shamed? \u00a0Or do people such as Poehlmann have to market themselves as consultants and charge an hourly fee?<\/p>\n

Do you showroom?<\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"

From today\u2019s Tribune, a \u201chuman interest\u201d-type article on a local store in a trendy Chicago neighborhood, specializing in selling attachment parenting and related articles for mothers. \u00a0They provided all manner of baby carriers, nursing bras, tops, and dresses, breast-feeding supplies, cloth diapers, and clothing made from organic fibers. \u00a0They offered classes in CPR, baby care, […]<\/p>\n","protected":false},"author":2209,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[113,115],"class_list":["post-159","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-e-commerce","tag-showrooming"],"yoast_head":"\nParking a link: the cost of "showrooming"<\/title>\n<meta name=\"description\" content=\"From today's Tribune, a "human interest"-type article on a local store in a trendy Chicago neighborhood, specializing in 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