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{"id":5860,"date":"2017-01-17T23:23:27","date_gmt":"2017-01-18T05:23:27","guid":{"rendered":"http:\/\/admin.patheos.com\/blogs\/janetheactuary\/?p=5860"},"modified":"2017-01-18T19:33:31","modified_gmt":"2017-01-19T01:33:31","slug":"and-so-it-begins","status":"publish","type":"post","link":"https:\/\/www.patheos.com\/blogs\/janetheactuary\/2017\/01\/and-so-it-begins.html","title":{"rendered":"And so it begins . . ."},"content":{"rendered":"\n<\/head>

Yes, my son is a junior in high school, so I knew that the onslaught of college brochures would be inevitable. \u00a0But this was an unexpected start to the process:<\/p>\n

$\"IMG_1961\"$ <\/p>\n

Six\u00a0letters, all on the same day, all promising to send my son a free book about choosing a college, or doing well in college, or the like, and, when he goes online or returns the envelope, he\u2019ll also learn why X University is the right choice for him. \u00a0And of these, two (not photographed) had unique return addresses but the other four were all Washington D.C., even though the colleges had nothing to do with that city. \u00a0The format was so identical that it was clear that it was a case of these universities, and who knows how many more, hiring a marketing firm, and not really paying all to much attention to whether the multiple versions of the same offer erase any hope of the prospective student being impressed by these offers.<\/p>\n

(Not to mention two letters telling him he\u2019s been chosen as his high school\u2019s representative for a special program for high-achieving students interested in medicine (which he isn\u2019t), with only in the fine print the statement that tuition ranges from 2,500 to 3,500 depending on location.)<\/p>\n

How much money are these universities spending on marketing, while simultaneously insisting that they need to hike tuition year after year?<\/p>\n

Again, I\u2019m prepared for brochures telling my son why College X is the perfect fit, but these letters so clearly coming from a marketing company? \u00a0Very discouraging.<\/p>\n

UPDATE:<\/p>\n

And today is the day when the Akron processing center letters arrived.<\/p>\n

$\"IMG_1965\"$ <\/p>\n

So far, we have<\/p>\n

Xavier University offering their \u201cexclusive\u201d College Scorecard pocket-sized rating card.<\/li>\n
Rensselaer invites kids to take an online quiz, Major Decision Time.<\/li>\n
Nova Southeastern University offers Top College Search Tips for High-Achieving Juniors.<\/li>\n
St. Norbert College offers Building Momentum: 5 Ways to Prepare Now for the College of Your Dreams.<\/li>\n
Concordia University Chicago offers 5 Ways to Do What You Love<\/em> and Get Noticed by College Admissions.<\/li>\n
Baylor University, 5 Strategies for Choosing a Major.<\/li>\n
North Central College, The Seven Things Students Forget When Choosing a College<\/li>\n
University of Denver, an interactive quiz, Know NOW: Discover Your College Type Today!, which promises to match you with the type of schools that reflect your interests and goals (hmmm. . . wonder what the answer will be?)<\/li>\n
Valparaiso University, Showcase Your Success: \u00a0Get Noticed by Your Top-Choice School.<\/li>\n
Case Western Reserve University, Best and Brightest: How America\u2019s Top Scholars Choose Their Ideal College.<\/li>\n
Montana State University, an e-quiz, What Your Personality Means: Finding the College For You. \u00a0They also promise a poster featuring the Rocky Mountain landscape at Bozeman.<\/li>\n
Creighton University: \u00a0You Make It Happen: \u00a0Five College Search Tips for Motivated Students. \u00a0(Hmmm. . . is this the same as the \u201cTop College Search Tips\u201d from Nova Southeastern University?)<\/li>\n
Dominican University offers Tips from the Top: \u00a0Expert Advice on Preparing for Success in College and Beyond.<\/li>\n
Lewis University offers Your \u201cWow\u201d Factor \u2014 and How to Use It to Start Your Career.<\/li>\n
and Texas Christian University offers the College Comparison Chart.<\/li>\n<\/ul>\n
Every single one of these follows the same format: \u00a0a paragraph offering the freebie, instructions on how to access it, and one lonely paragraph on the university itself. \u00a0Except for the last three on the list, who might have purchased a customized package, the envelopes are all the same, and there are four different processing centers.<\/p>\n
What a frickin\u2019 joke \u2014 and I don\u2019t even want to know how many more letters come from this marketing company tomorrow! \u00a0I suspect, too, that these guides were all written by some freelancer, with the objective only to make sure that the content of each is at least minimally different than the others.<\/p>\n
That which colleges think is going to get them more students, or more students paying full freight (due to our zip code) or students with higher rankings (due to my son\u2019s test scores), or get them more applicants, anyway (though none of these schools strike me as being particularly selective) \u2014 is just sending my cynicism with the entire college admissions process, indeed the entire university business model, skyrocketing. \u00a0Just how many kids were the recipients of these letters? \u00a0Sure, one such letter might generate some interest, but a dozen or more makes it abundantly clear that these booklets and quizzes will offer nothing of value and are an indicator of nothing other than an admissions department that\u2019s lost its way.<\/p>\n
\u00a0<\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"
Yes, my son is a junior in high school, so I knew that the onslaught of college brochures would be inevitable. \u00a0But this was an unexpected start to the process: Six\u00a0letters, all on the same day, all promising to send my son a free book about choosing a college, or doing well in college, or […]<\/p>\n","protected":false},"author":2209,"featured_media":5861,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[528,100],"class_list":["post-5860","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-college-admission-process","tag-universities"],"yoast_head":"\nAnd so it begins . . .<\/title>\n<meta name=\"description\" content=\"Yes, my son is a junior in high school, so I knew that the onslaught of college brochures would be inevitable. \u00a0But this was an unexpected start to the\" \/>\n<meta name=\"robots\" content=\"index, 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