{"id":7457,"date":"2017-10-09T22:06:52","date_gmt":"2017-10-10T04:06:52","guid":{"rendered":"http:\/\/admin.patheos.com\/blogs\/janetheactuary\/?p=7457"},"modified":"2017-10-09T22:06:52","modified_gmt":"2017-10-10T04:06:52","slug":"soda-tax-commercials","status":"publish","type":"post","link":"https:\/\/www.patheos.com\/blogs\/janetheactuary\/2017\/10\/soda-tax-commercials.html","title":{"rendered":"About those &#8220;soda tax&#8221; commercials"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<html><head><meta http-equiv=\"content-type\" content=\"text\/html; charset=utf-8\"><meta http-equiv=\"content-type\" content=\"text\/html; charset=utf-8\"><\/head><body><p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-6716\" src=\"https:\/\/wp-media.patheos.com\/blogs\/sites\/533\/2017\/06\/27711525840_8c3163f555_k-1024x768.jpg\" alt=\"from flickr:  https:\/\/www.flickr.com\/photos\/jeepersmedia\/27711525840; CC 2.0 license\" width=\"1024\" height=\"768\"><\/p>\n<p>The \u201csoda tax\u201d (or \u201csoda pop tax\u201d or \u201csweetened beverage tax\u201d) is scheduled to end with a <a href=\"http:\/\/abc7chicago.com\/politics\/deal-reached-to-repeal-cook-county-soda-tax\/2499416\/\" class=\" decorated-link\" target=\"_blank\" rel=\"nofollow\">vote by the Cook County Commissioners<\/a> tomorrow, though the tax itself will remain in place until December 1st. \u00a0Whew \u2014 only a month and a half of having my husband do the pop-buying on his way home from work in Lake County.<\/p>\n<p>But I\u2019d been meaning to share an observation, which is admittedly less relevant now, though still worth discussing, because Michael Bloomberg has been spending plenty of his person money on ads to support the tax.<\/p>\n<p>One ad shows a variety of children at risk of obesity and diabetes, being \u201csaved\u201d because of the tax. \u00a0Well, actually, the children are notable in being largely black and Hispanic.<\/p>\n<p><iframe loading=\"lazy\" title=\"Bloomberg Cook County Beverage Tax Ad\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/H3UV2LZJjz0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>A second ad, which I can only find on YouTube in a version with critical commentary, features a black grandmother, who says, \u201cas a mother, and a grandmother, I\u2019m here to protect my children.\u201d<\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=IU3iOY74is0\" class=\" decorated-link\" target=\"_blank\" rel=\"nofollow\">https:\/\/www.youtube.com\/watch?v=IU3iOY74is0<\/a><\/p>\n<p>And the most dramatic ad shows a black doctor identified as Dr. Javette Orgain, talking about how the tax will protect our children. \u00a0She talks about seeing young children \u201cso obese they can barely walk.\u201d \u00a0A headline flashes across the screen, \u201cSoda Companies Step Up Their Marketing to Black and Latino Kids, NPR, 11\/20\/14\u201d<\/p>\n<p><iframe loading=\"lazy\" title=\"Cook County Sugar Sweetened Beverage Tax - Good For Kids!\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/9louf7xlddU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>I don\u2019t doubt that Dr. Orgain is sincere, but, well, I found the marketing in these ads to be, well, racist, or, more precisely, playing to the presumed racism of their audience. \u00a0After all, the message in both these ads, and especially the latter one, is that the tax is\u00a0aimed at stopping black kids from getting fat, and I don\u2019t think that was a coincidence. \u00a0The same ad aired on the radio, on \u201cThe Mix,\u201d an adult contemporary station that is the station of choice for white Cook County-ites. \u00a0The message, it seems to me, is this: \u201cyou might think that the tax is a nuisance, and that you\u2019re perfectly capable of making your own decisions about how much and what kinds of pop to drink. \u00a0But this isn\u2019t about you, white people, it\u2019s about those stupid black people in the city. \u00a0You need to suck it up and pay more in tax in order for us to stop dumb black welfare mothers from feeding their preschoolers pop.\u201d<\/p>\n<p>Now, as it happens, the viewing and listening audience didn\u2019t buy it. \u00a0But that didn\u2019t stop Bloomberg from trying.<\/p>\n<p>\u00a0<\/p>\n<p>Image: \u00a0from flickr: https:\/\/www.flickr.com\/photos\/jeepersmedia\/27711525840; CC 2.0 license<\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"<p>The \u201csoda tax\u201d (or \u201csoda pop tax\u201d or \u201csweetened beverage tax\u201d) is scheduled to end with a vote by the Cook County Commissioners tomorrow, though the tax itself will remain in place until December 1st. \u00a0Whew \u2014 only a month and a half of having my husband do the pop-buying on his way home from [&hellip;]<\/p>\n","protected":false},"author":2209,"featured_media":6716,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[756],"class_list":["post-7457","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-pop-tax"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>About those &quot;soda tax&quot; commercials<\/title>\n<meta name=\"description\" content=\"The &quot;soda tax&quot; 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