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{"id":47,"date":"2012-05-27T13:30:17","date_gmt":"2012-05-27T20:30:17","guid":{"rendered":"http:\/\/www.patheos.com\/blogs\/jeremylott\/?p=47"},"modified":"2012-05-29T09:15:44","modified_gmt":"2012-05-29T16:15:44","slug":"blockbusters-assemble","status":"publish","type":"post","link":"https:\/\/www.patheos.com\/blogs\/jeremylott\/2012\/05\/blockbusters-assemble\/","title":{"rendered":"Blockbusters Assemble!"},"content":{"rendered":"\n<\/head>

Avengers<\/em> is going to beat Dark Knight<\/em>, making it the third highest grossing movie, for domestic box office,<\/a> of all time. That isn\u2019t even much of a question at this point \u2014 unless aliens invade or something. (Even then, I\u2019m not sure I\u2019d bet against it.) It beat the number four film, Phantom Menace<\/em>, Thursday and was up to an estimated $500 million plus in domestic box office yesterday. Box Office Mojo projects<\/a> it will be over $513 million by the end of the day and that still leaves Memorial Day. The number to beat is $533 million. I\u2019m predicting it does that Wednesday. The question at that point is, can it beat Titanic<\/em>?<\/p>\n

I warned you<\/a> it would come down to this in an article for Splice Today. In fact I closed that article with this bit of predictive bravado, \u201cMy best guess is, the iceberg doesn\u2019t stand a chance.\u201d I still think that\u2019s going to happen, but James Cameron had made it extra tough for the Marvel heroes by re-releasing Titanic<\/em> in 3-D. Before he did that, Titanic<\/em> had rung up just over $600 million<\/a> in domestic box office, a figure that Avengers<\/em> can beat. Problem is, the re-release added an additional $57 million or so in box office, which could put it just out of reach in this ultra-competitive summer. Avengers<\/em> will start rapidly losing theaters after Men in Black 3<\/em> managed to beat it this weekend. The best thing it has going for it at this point is probably word of mouth. I\u2019ve talked to maybe a dozen people in the last week who\u2019ve said they haven\u2019t seen Avengers<\/em> yet, maybe they\u2019ll get around to it. If they and other late adopters do that, Titanic<\/em>\u2018s sunk.<\/p>\n

$\"Avengers\"$ <\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"