The year was 1907, and legend has it that President Theodore Roosevelt had just finished a cup of coffee at the Hermitage, the Nashville home of President Andrew Jackson, when he declared it \u201cgood to the last drop.\u201d Ten years later, the folks who brewed the cup, a company called Maxwell House, made the former president\u2019s coinage their official slogan. Some 90 years later, it still is.<\/p>\n
Like diamonds, great slogans last forever. (As a matter of fact, De Beers\u2019 rock solid \u201ca diamond is forever\u201d line is 64 years old.) Still, some of the most popular brands change their slogans annually. Forget nine decades. In the last nine\u00a0years<\/em>, Dr. Pepper has experimented with a dozen slogans around the world.<\/p><\/blockquote>\nAt the link above you can see a smattering of some great sloganeering.<\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"
What\u2019s your favorite slogan? Mine, from the 70s, \u201cConverse All-Stars, limousines for the feet.\u201d The year was 1907, and legend has it that President Theodore Roosevelt had just finished a cup of coffee at the Hermitage, the Nashville home of President Andrew Jackson, when he declared it \u201cgood to the last drop.\u201d Ten years later, […]<\/p>\n","protected":false},"author":197,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-19122","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\n
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