{"id":26680,"date":"2012-03-30T10:32:20","date_gmt":"2012-03-30T15:32:20","guid":{"rendered":"http:\/\/www.patheos.com\/blogs\/jesuscreed\/?p=26680"},"modified":"2012-03-26T07:36:20","modified_gmt":"2012-03-26T12:36:20","slug":"sad-but-true-cold-coffee-yuck","status":"publish","type":"post","link":"https:\/\/www.patheos.com\/blogs\/jesuscreed\/2012\/03\/30\/sad-but-true-cold-coffee-yuck\/","title":{"rendered":"Sad, but true: Cold Coffee? Yuck!"},"content":{"rendered":"\n<\/head>

\"\"<\/a>From Grub Street NY<\/a><\/strong>:<\/p>\n

Do you drink this stuff? Why?<\/p>\n

All this week, Jonathan Rubinstein, the owner of the\u00a0Joe<\/a> mini-chain, has gone into work wondering whether today will be The Day. \u201cEach year, there is one day when the world changes,\u201d he says. It\u2019s the day when the entire population it seems switches from hot coffee to cold, served from plastic pitchers into cups full of ice.\u201d When that happens, Rubinstein says, \u201cmy whole business changes for the next four months.\u201d<\/p>\n

That\u2019s in a normal year, though, when his customers typically switch to iced from May through October. But with this year\u2019s already steamy temperatures, Rubinstein is facing the possibility that what his baristas call The Iced Season could stretch a full six months. And, given the economics of cold-brewed iced coffee, that could cause vexing problems for high-end coffee shops.\u00a0<\/p>\n

Bodegas and diners and coffee carts still serve iced coffee by chilling their hot java, resulting in a watered-down and bitter swill that follows the same economics as hot coffee. But the best coffee shops \u2014 shops like Joe, and\u00a0Stumptown<\/a>, and\u00a0La Colombe<\/a> \u2014 use cold-brewed coffee. Cold brew (or Toddy, as connoisseurs call it, named after a particular brewing machine) is a relatively new phenomenon in New York.\u00a0Think Coffee<\/a> began serving it in 2006 and now, Rubinstein deadpans, \u201cIt\u2019s no longer a trend. It\u2019s mandatory.\u201d<\/p>\n

Let\u2019s consider the numbers for a sixteen-ounce cold-brewed coffee versus a twelve-ounce hot coffee \u2014 the best comparison, as ice displaces about four ounces of liquid. The cold one will cost anywhere from a quarter to a dollar more. But the caf\u00e9 will hardly claim the entire difference as profit.<\/p>\n

Like the hot stuff, cold-brewing involves mixing pulverized beans with water, but the latter process requires about twice as much ground coffee. Those grounds infuse filtered water for 12 to 24 hours, creating iced-coffee concentrate. That liquid is cut with water to taste, at a ratio of about one to one. Yet even after all this dilution, a cup of cold-brewed joe can include 62 cents worth of ground coffee. A hot cup might include 35 cents\u2019 worth of beans.<\/p>\n

\u00a0<\/p><\/blockquote>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"

From Grub Street NY: Do you drink this stuff? Why? All this week, Jonathan Rubinstein, the owner of the\u00a0Joe mini-chain, has gone into work wondering whether today will be The Day. \u201cEach year, there is one day when the world changes,\u201d he says. It\u2019s the day when the entire population it seems switches from hot […]<\/p>\n","protected":false},"author":197,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1734],"tags":[],"class_list":["post-26680","post","type-post","status-publish","format-standard","hentry","category-coffee"],"yoast_head":"\nSad, but true: Cold Coffee? Yuck!<\/title>\n<meta name=\"description\" content=\"From Grub Street NY: Do you drink this stuff? Why? All this week, Jonathan Rubinstein, the owner of the\u00a0Joe mini-chain, has gone into work wondering\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.patheos.com\/blogs\/jesuscreed\/2012\/03\/30\/sad-but-true-cold-coffee-yuck\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sad, but true: Cold Coffee? Yuck!\" \/>\n<meta property=\"og:description\" content=\"From Grub Street NY: Do you drink this stuff? Why? All this week, Jonathan Rubinstein, the owner of the\u00a0Joe mini-chain, has gone into work wondering\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.patheos.com\/blogs\/jesuscreed\/2012\/03\/30\/sad-but-true-cold-coffee-yuck\/\" \/>\n<meta property=\"og:site_name\" content=\"Jesus Creed\" \/>\n<meta property=\"article:published_time\" content=\"2012-03-30T15:32:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2012-03-26T12:36:20+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/wp.patheos.com.s3.amazonaws.com\/blogs\/jesuscreed\/files\/2012\/03\/Screen-shot-2012-03-26-at-7.32.55-AM-300x284.jpg\" \/>\n<meta name=\"author\" content=\"Scot McKnight\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Scot McKnight\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.patheos.com\/blogs\/jesuscreed\/2012\/03\/30\/sad-but-true-cold-coffee-yuck\/\",\"url\":\"https:\/\/www.patheos.com\/blogs\/jesuscreed\/2012\/03\/30\/sad-but-true-cold-coffee-yuck\/\",\"name\":\"Sad, but true: Cold Coffee? Yuck!\",\"isPartOf\":{\"@id\":\"https:\/\/www.patheos.com\/blogs\/jesuscreed\/#website\"},\"datePublished\":\"2012-03-30T15:32:20+00:00\",\"dateModified\":\"2012-03-26T12:36:20+00:00\",\"author\":{\"@id\":\"https:\/\/www.patheos.com\/blogs\/jesuscreed\/#\/schema\/person\/5919e847c58ffe6efb5899fb61797252\"},\"description\":\"From Grub Street NY: Do you drink this stuff? Why? All this week, Jonathan Rubinstein, the owner of the\u00a0Joe mini-chain, has gone into work wondering\",\"breadcrumb\":{\"@id\":\"https:\/\/www.patheos.com\/blogs\/jesuscreed\/2012\/03\/30\/sad-but-true-cold-coffee-yuck\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.patheos.com\/blogs\/jesuscreed\/2012\/03\/30\/sad-but-true-cold-coffee-yuck\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.patheos.com\/blogs\/jesuscreed\/2012\/03\/30\/sad-but-true-cold-coffee-yuck\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.patheos.com\/blogs\/jesuscreed\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sad, but true: Cold Coffee? Yuck!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.patheos.com\/blogs\/jesuscreed\/#website\",\"url\":\"https:\/\/www.patheos.com\/blogs\/jesuscreed\/\",\"name\":\"Jesus Creed\",\"description\":\"Scot McKnight on Jesus and orthodox faith in the 21st century\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.patheos.com\/blogs\/jesuscreed\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.patheos.com\/blogs\/jesuscreed\/#\/schema\/person\/5919e847c58ffe6efb5899fb61797252\",\"name\":\"Scot McKnight\",\"description\":\"Scot McKnight is a recognized authority on the New Testament, early Christianity, and the historical Jesus. McKnight, author of more than fifty books, is the Professor of New Testament at Northern Seminary in Lombard, IL.\",\"url\":\"https:\/\/www.patheos.com\/blogs\/jesuscreed\/author\/scotmcknight\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sad, but true: Cold Coffee? Yuck!","description":"From Grub Street NY: Do you drink this stuff? Why? All this week, Jonathan Rubinstein, the owner of the\u00a0Joe mini-chain, has gone into work wondering","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.patheos.com\/blogs\/jesuscreed\/2012\/03\/30\/sad-but-true-cold-coffee-yuck\/","og_locale":"en_US","og_type":"article","og_title":"Sad, but true: Cold Coffee? Yuck!","og_description":"From Grub Street NY: Do you drink this stuff? Why? All this week, Jonathan Rubinstein, the owner of the\u00a0Joe mini-chain, has gone into work wondering","og_url":"https:\/\/www.patheos.com\/blogs\/jesuscreed\/2012\/03\/30\/sad-but-true-cold-coffee-yuck\/","og_site_name":"Jesus Creed","article_published_time":"2012-03-30T15:32:20+00:00","article_modified_time":"2012-03-26T12:36:20+00:00","og_image":[{"url":"http:\/\/wp.patheos.com.s3.amazonaws.com\/blogs\/jesuscreed\/files\/2012\/03\/Screen-shot-2012-03-26-at-7.32.55-AM-300x284.jpg"}],"author":"Scot McKnight","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Scot McKnight","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.patheos.com\/blogs\/jesuscreed\/2012\/03\/30\/sad-but-true-cold-coffee-yuck\/","url":"https:\/\/www.patheos.com\/blogs\/jesuscreed\/2012\/03\/30\/sad-but-true-cold-coffee-yuck\/","name":"Sad, but true: Cold Coffee? Yuck!","isPartOf":{"@id":"https:\/\/www.patheos.com\/blogs\/jesuscreed\/#website"},"datePublished":"2012-03-30T15:32:20+00:00","dateModified":"2012-03-26T12:36:20+00:00","author":{"@id":"https:\/\/www.patheos.com\/blogs\/jesuscreed\/#\/schema\/person\/5919e847c58ffe6efb5899fb61797252"},"description":"From Grub Street NY: Do you drink this stuff? Why? All this week, Jonathan Rubinstein, the owner of the\u00a0Joe mini-chain, has gone into work wondering","breadcrumb":{"@id":"https:\/\/www.patheos.com\/blogs\/jesuscreed\/2012\/03\/30\/sad-but-true-cold-coffee-yuck\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.patheos.com\/blogs\/jesuscreed\/2012\/03\/30\/sad-but-true-cold-coffee-yuck\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.patheos.com\/blogs\/jesuscreed\/2012\/03\/30\/sad-but-true-cold-coffee-yuck\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.patheos.com\/blogs\/jesuscreed\/"},{"@type":"ListItem","position":2,"name":"Sad, but true: Cold Coffee? Yuck!"}]},{"@type":"WebSite","@id":"https:\/\/www.patheos.com\/blogs\/jesuscreed\/#website","url":"https:\/\/www.patheos.com\/blogs\/jesuscreed\/","name":"Jesus Creed","description":"Scot McKnight on Jesus and orthodox faith in the 21st century","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.patheos.com\/blogs\/jesuscreed\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.patheos.com\/blogs\/jesuscreed\/#\/schema\/person\/5919e847c58ffe6efb5899fb61797252","name":"Scot McKnight","description":"Scot McKnight is a recognized authority on the New Testament, early Christianity, and the historical Jesus. McKnight, author of more than fifty books, is the Professor of New Testament at Northern Seminary in Lombard, IL.","url":"https:\/\/www.patheos.com\/blogs\/jesuscreed\/author\/scotmcknight\/"}]}},"_links":{"self":[{"href":"https:\/\/www.patheos.com\/blogs\/jesuscreed\/wp-json\/wp\/v2\/posts\/26680","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.patheos.com\/blogs\/jesuscreed\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.patheos.com\/blogs\/jesuscreed\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.patheos.com\/blogs\/jesuscreed\/wp-json\/wp\/v2\/users\/197"}],"replies":[{"embeddable":true,"href":"https:\/\/www.patheos.com\/blogs\/jesuscreed\/wp-json\/wp\/v2\/comments?post=26680"}],"version-history":[{"count":0,"href":"https:\/\/www.patheos.com\/blogs\/jesuscreed\/wp-json\/wp\/v2\/posts\/26680\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.patheos.com\/blogs\/jesuscreed\/wp-json\/wp\/v2\/media?parent=26680"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.patheos.com\/blogs\/jesuscreed\/wp-json\/wp\/v2\/categories?post=26680"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.patheos.com\/blogs\/jesuscreed\/wp-json\/wp\/v2\/tags?post=26680"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}