Amazon Prime<\/title>\n<meta name=\"description\" content=\"From Time: Even more interesting than the growing Prime ranks is what Prime seems to do to subscribers. A\u00a02010\u00a0Businessweek\u00a0story\u00a0stated that Amazon Prime\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.patheos.com\/blogs\/jesuscreed\/2013\/03\/21\/amazon-prime\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon Prime\" \/>\n<meta property=\"og:description\" content=\"From Time: Even more interesting than the growing Prime ranks is what Prime seems to do to subscribers. 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{"id":38472,"date":"2013-03-21T13:28:01","date_gmt":"2013-03-21T18:28:01","guid":{"rendered":"http:\/\/www.patheos.com\/blogs\/jesuscreed\/?p=38472"},"modified":"2013-03-19T08:29:11","modified_gmt":"2013-03-19T13:29:11","slug":"amazon-prime","status":"publish","type":"post","link":"https:\/\/www.patheos.com\/blogs\/jesuscreed\/2013\/03\/21\/amazon-prime\/","title":{"rendered":"Amazon Prime"},"content":{"rendered":"\n<\/head>

From Time<\/strong><\/a>:<\/p>\n

Even more interesting than the growing Prime ranks is what Prime seems to do to subscribers. A\u00a02010\u00a0Businessweek<\/em>\u00a0story<\/a>\u00a0stated that Amazon Prime broke even within three months of launching, not the two years predicted by its creators. That\u2019s because customers spent as much as 150% more at Amazon after they became Prime members. Subscribers not only ordered more often, but after paying the $79 fee, they started buying things at Amazon that they probably wouldn\u2019t have in the past. Since shipping was always speedy and free, members saved themselves a trip to the store for things like batteries and coffee beans. \u201cIn all my years here, I don\u2019t remember anything that has been as successful at getting customers to shop in new product lines,\u201d Robbie Schwietzer, vice president of Amazon Prime, told\u00a0Businessweek<\/em>.<\/p>\n
The net result of Prime membership \u2014 and the thing that has to scare the bejesus out of Amazon\u2019s competition \u2014 is that it tends to cause subscribers to\u00a0stop shopping anywhere else<\/a>. It\u2019s assumed that Amazon\u2019s prices are competitive. With Prime, shipping costs become a total nonissue. Subscribers automatically defer to shopping at Amazon first because they know shipping is free. And when they spot something they like at another retailer\u2019s site or in a store (yes, it still happens), Prime members are likely to see if Amazon also sells the item. Chances are, Amazon does, the price is about the same or better, and two-day shipping is, of course, thrown in for free.<\/p><\/blockquote>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"
From Time: Even more interesting than the growing Prime ranks is what Prime seems to do to subscribers. A\u00a02010\u00a0Businessweek\u00a0story\u00a0stated that Amazon Prime broke even within three months of launching, not the two years predicted by its creators. That\u2019s because customers spent as much as 150% more at Amazon after they became Prime members. Subscribers not […]<\/p>\n","protected":false},"author":197,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-38472","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\nAmazon Prime<\/title>\n<meta name=\"description\" content=\"From Time: Even more interesting than the growing Prime ranks is what Prime seems to do to subscribers. A\u00a02010\u00a0Businessweek\u00a0story\u00a0stated that Amazon Prime\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.patheos.com\/blogs\/jesuscreed\/2013\/03\/21\/amazon-prime\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon Prime\" \/>\n<meta property=\"og:description\" content=\"From Time: Even more interesting than the growing Prime ranks is what Prime seems to do to subscribers. 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