{"id":53660,"date":"2014-12-01T13:19:06","date_gmt":"2014-12-01T19:19:06","guid":{"rendered":"http:\/\/admin.patheos.com\/blogs\/jesuscreed\/?p=53660"},"modified":"2015-03-13T22:11:30","modified_gmt":"2015-03-14T03:11:30","slug":"fb-unpaid-advertising-will-end","status":"publish","type":"post","link":"https:\/\/www.patheos.com\/blogs\/jesuscreed\/2014\/12\/01\/fb-unpaid-advertising-will-end\/","title":{"rendered":"FB Unpaid Advertising Will End"},"content":{"rendered":"\n<\/head>

Angus Loten<\/strong><\/a>:<\/p>\n

Will this affect you? Do you advertise on FB? Twitter?<\/strong><\/p>\n

Chrisy Bossie built a $100,000-a-year gemstone e-commerce business by sharing information about her products on her company\u2019s\u00a0Facebook\u00a0<\/a>page several times a week.<\/p>\n

\u201cSteals in the Shop! I have a TON of new 36-inch-long necklaces, most priced at $15, available in amethyst, lapis, watermelon tourmaline, turquoise\u2026. Shop them all here,\u201d she wrote in a recent marketing post on a Facebook page for Earthegy, the business she runs from her home in rural Kent Store, Va. She also included photos and links to the products, hoping the business\u2019s 70,000 Facebook fans would share the posts with their own Facebook friends.<\/p>\n

But small-business owners like Ms. Bossie will soon get less benefit from the unpaid marketing pitches they post on Facebook. That\u2019s because, as of mid-January, the social network will intensify its efforts to filter out unpaid promotional material in user news feeds that businesses have posted as status updates.<\/p>\n

The change will make it more difficult for entrepreneurs like Ms. Bossie, the founder of four-year-old Earthegy, to reach fans of their Facebook pages with marketing posts that aren\u2019t paid advertising.<\/p>\n

Businesses that post free marketing pitches or reuse content from existing ads will suffer \u201ca significant decrease in distribution,\u201d Facebook warned in a post earlier this month announcing the coming change.<\/p>\n

The upshot for Ms. Bossie is that \u201cif I do not pay to promote the post or boost it, it\u2019s hardly reaching anyone,\u201d she says. Now, more than half her sales come via her Facebook posts, she estimates.<\/p><\/blockquote>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"

Angus Loten: Will this affect you? Do you advertise on FB? Twitter? Chrisy Bossie built a $100,000-a-year gemstone e-commerce business by sharing information about her products on her company\u2019s\u00a0Facebook\u00a0page several times a week. \u201cSteals in the Shop! I have a TON of new 36-inch-long necklaces, most priced at $15, available in amethyst, lapis, watermelon tourmaline, […]<\/p>\n","protected":false},"author":197,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-53660","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\nFB Unpaid Advertising Will End<\/title>\n<meta name=\"description\" content=\"Angus Loten: Will this affect you? Do you advertise on FB? Twitter? 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