The June issue of Elle<\/em> features Kerry Washington, from the sex-and-sex-scandal-drenched ABC series Scandal<\/em>, in which she plays a former campaign and White House aide who the president cannot get enough of, and the reflex is mutual. Elle<\/em>\u2018s cover and inside photo layout play up Washington\u2019s sex appeal, with non-existent necklines and shorts that make Daisy Duke look modest. <\/p>\n On the cover of the June\/July first issue of Verily<\/em>, a beautiful young woman in a frilly, flowered skirt walks on a Hoboken dock overlooking Manhattan, appearing healthy and happy \u2014 she could be anyone. Verily<\/em> plays up everyday beauty, everywhere.<\/p>\n Verily <\/em>even redeems Jersey from Shore jaw-breaker pop candy.<\/p>\n Janet Sahm, style editor at Verily<\/em>, briefly worked at Elle<\/em>. <\/p>\n Q:<\/strong> How was Elle <\/em>an awakening for you?<\/em><\/p>\n A:<\/strong> My time at Elle<\/em> was a short-lived, yet eye-opening experience of the fashion magazine industry. The old saying \u201cnothing is ever as it seems\u201d really came to life. The \u2018glamorous\u2019 fashion magazine industry is tough, full of pressure, and often tends to perpetuate a cycle of negativity that lands on the interns \u2014 me being among them, at the time. There were definitely The Devil Wears Prada<\/em> moments (picture running around Manhattan in a panic over moleskin notebooks while lugging a box of wigs in one hand). Q:<\/strong> How excited are you to see Verily <\/em>actually going out to subscribers? This is about a whole lot more than making money for you, isn\u2019t it?<\/p>\n A: <\/strong>Verily<\/em> has never been about money. Of course we need funds and subscribers to keep the content going, but both [Kara Eschback, Verily<\/em>\u2019s co-founder, editor-in-chief, and publisher] and I knew going into the print publishing business wasn\u2019t the most lucrative life choice, and we couldn\u2019t be happier. It\u2019s incredibly surreal to imagine friends, family, and complete strangers subscribing to something we\u2019ve collectively, as a team, poured our hearts and minds into, not for our own gratification, but for the sake of other women. Verily<\/em> is about tilling the soil of women\u2019s hearts, to be a voice out there that says, \u201cIt doesn\u2019t have to be this way.\u201d<\/p>\n
\nAfter a year of interning with them, I looked around me and thought What is the point<\/em>?
\nTo me, fashion for fashion\u2019s sake is quite tired. I went through a huge re-conversion in my life and came to the realization fashion and style really has the power to communicate a person\u2019s sense of worth and identity \u2014 for better or worse. I wanted to help build a language and accessibility around fashion that would be for the better. My time at Elle<\/em> was important because I realized I wanted to create something completely new, out of the box, and on strong principles that recognizes the inherent dignity in women and in turn, help women to enjoy fashion and to dress in a way that complements, rather than compromises their dignity.<\/p>\n