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The Weekly Standard <\/i> parody of the KMart-Sears merger (Nov 29) is too rich.
The parody is a letter purporting to be from a market researcher to the KMart board of directors. Here\u2019s a couple of samples: <\/p>\n
\u201cWe recently received the preliminary report from our $30-million, 5-year contract with ImagInc, who have determined that both Kmart and Sears, Roebuck enjoy broad name recognition. By retaining the prominent \u2018K\u2019 of Kmart and contractint \u2018Sears\u2019 and \u2018Roebuck\u2019 into one word ?EK-Suck ?Ewe will retain these powerful brand attributes going forward. K-Suck conveys our hopes for the future as well as a healthy respect for our recent history.\u201d <\/p>\n
Regarding \u201cniche expansion\u201d: \u201cProvided no antitrust issues arise, the acquisition of Sears will finally give us a stranglehold on the low-price, low-quality market. Our position is simple and consistent: Let Wal-Mart have \u2018everyday great deals,\u2019 and Target have \u2018not-bad stuff.\u2019 K-Suck will be the brand of choice for anyone looking for unbeatable deals on the lowest-quality brands.\u201d <\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"
The Weekly Standard parody of the KMart-Sears merger (Nov 29) is too rich. The parody is a letter purporting to be from a market researcher to the KMart board of directors. Here\u2019s a couple of samples: \u201cWe recently received the preliminary report from our $30-million, 5-year contract with ImagInc, who have determined that both Kmart […]<\/p>\n","protected":false},"author":3021,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-1005","post","type-post","status-publish","format-standard","hentry","category-miscellaneous"],"yoast_head":"\n