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{"id":17358,"date":"2015-06-18T00:00:00","date_gmt":"2015-06-18T00:00:00","guid":{"rendered":"http:\/\/leithart.level2d.com\/?p=2183"},"modified":"2015-06-18T00:00:00","modified_gmt":"2015-06-18T00:00:00","slug":"eating-doritos","status":"publish","type":"post","link":"https:\/\/www.patheos.com\/blogs\/leithart\/2015\/06\/eating-doritos\/","title":{"rendered":"Eating Doritos"},"content":{"rendered":"\n\n<\/head>

T<\/span>amar Adler reviews Mark Schatzker\u2019s\u00a0The Dorito Effect<\/em><\/a> in a recent edition of NYTBR<\/em>. It\u2019s another book about food, but Schatzker traces the problems with food back to breeding of plants and animals. In Adler\u2019s summary:\u00a0\u201cOver the last 70 years, American animal and plant breeding has focused on yield, pest resistance and appearance\u2014not flavor.\u201d\u00a0<\/p>\n

Well, so what? Can\u2019t we just add flavor? I mean, look at Doritos!<\/p>\n

Schatzker argues that this breaks the natural connection between flavor and nutrition. Adler again: \u201cFlavor means nutrition. Omega-3 fatty acids have flavor. Phenylethanol, a chemical compound humans love and often describe as a \u201crose note\u201d in tomatoes, is made by an essential amino acid, which its presence signifies. Flavor\u2019s purpose is to help us become like ingestive homing pigeons. Our bodies learn to draw connections between flavors and the physiological responses they signal.\u201d\u00a0<\/p>\n

Our stomachs and intestines have a \u201clatent intelligence,\u201d he argues, that kicks into gear when activated by familiar flavors: \u201cWe can seek out and find what we need, nutritionally, and stop eating once we get it.\u201d On the other hand, \u201cSynthetic-flavor technology makes bland ingredients attractive without supplying the myriad benefits of the real thing. The twin forces of flavor dilution and fake flavor have short-circuited the biological basis for mutable appetite.\u201d<\/p>\n

So following your taste buds is the route to good nutrition, so long as what we\u2019re tasting is the food itself and not some additive.<\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"