{"id":11642,"date":"2005-10-12T21:41:00","date_gmt":"2005-10-12T21:41:00","guid":{"rendered":"http:\/\/lookingcloser.wordpress.com\/2005\/10\/12\/new-york-times-considers-the-marketing-of-narnia\/"},"modified":"2012-10-16T17:57:21","modified_gmt":"2012-10-16T23:57:21","slug":"new-york-times-considers-the-marketing-of-narnia","status":"publish","type":"post","link":"https:\/\/www.patheos.com\/blogs\/lookingcloser\/2005\/10\/new-york-times-considers-the-marketing-of-narnia\/","title":{"rendered":"New York Times considers the marketing of Narnia"},"content":{"rendered":"\n<\/head>

from The New York Times<\/a><\/em>:<\/p>\n

The spiritual character of \u201cNarnia\u201d is being reinforced with the debut on the charts last week of a Christian pop album of music inspired by the film. But prospects for a previously announced secular soundtrack now seem cloudy, executives involved in the process say. Disney executives say that at the very least the CD will be delayed beyond its planned Oct. 25 release.<\/p>\n

Mitchell Leib, president of music for Disney\u2019s Buena Vista film unit, said he still expected to assemble and release a secular soundtrack before the film\u2019s Dec. 9 opening. But he cited production snags. He said he was still awaiting a recording by the rock band Evanescence that is intended as the film\u2019s closing song. He added that planning had also been complicated by last-minute decisions about how music will be used in the complex, special-effects-laden film.<\/p>\n

The Christian-oriented album\u2019s status as the only \u201cNarnia\u201d musical project in the marketplace, for now at least, could upset the studio\u2019s plan to balance two audiences. \u201cIf they go ahead and release only the one soundtrack, I think they\u2019re risking being identified as turning toward a blatantly religious company, which does turn some people away,\u201d said Chris Ahrens, founding editor of Risen, a San Diego-based lifestyle magazine that explores the spiritual beliefs of entertainment figures. On the other hand, Mr. Ahrens said, if the music strikes a chord in the Christian market, \u201cI think that\u2019s huge for Disney in terms of the movie audience.\u201d He added, \u201cIt seems like a huge gamble.\u201d<\/p><\/blockquote>\n

I can\u2019t express to you how sad it makes me to see Lewis\u2019s Narnia <\/em>stories being connected to Christian pop music. It\u2019s like they\u2019ve taken this glorious, mystefying, all-powerful lion and decided to celebrate him by tethering him to preachy, mediocre merchandise. Poor Aslan. Always being tied back down.<\/p>\n

Can you imagine <\/em>what it would have been like if each Lord of the Rings <\/em>movie had been accompanied by a cd with songs by Newsboys, Steven Curtis Chapman, and Carman?<\/strong><\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"

from The New York Times: The spiritual character of \u201cNarnia\u201d is being reinforced with the debut on the charts last week of a Christian pop album of music inspired by the film. But prospects for a previously announced secular soundtrack now seem cloudy, executives involved in the process say. Disney executives say that at the […]<\/p>\n","protected":false},"author":1051,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[1092,235,650],"class_list":["post-11642","post","type-post","status-publish","format-standard","hentry","category-blog","tag-merchandising","tag-narnia","tag-the-lion-the-witch-and-the-wardrobe"],"yoast_head":"\nNew York Times considers the marketing of Narnia<\/title>\n<meta name=\"description\" content=\"from The New York Times: The spiritual character of "Narnia" is being reinforced with the debut on the charts last week of a Christian pop album of music\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.patheos.com\/blogs\/lookingcloser\/2005\/10\/new-york-times-considers-the-marketing-of-narnia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New York Times considers the marketing of Narnia\" \/>\n<meta property=\"og:description\" content=\"from The New York Times: The spiritual character of "Narnia" is being reinforced with the debut on the charts last week of a Christian pop album of music\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.patheos.com\/blogs\/lookingcloser\/2005\/10\/new-york-times-considers-the-marketing-of-narnia\/\" \/>\n<meta property=\"og:site_name\" content=\"Looking Closer\" \/>\n<meta property=\"article:published_time\" content=\"2005-10-12T21:41:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2012-10-16T23:57:21+00:00\" \/>\n<meta name=\"author\" content=\"Jeffrey Overstreet\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jeffrey Overstreet\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.patheos.com\/blogs\/lookingcloser\/2005\/10\/new-york-times-considers-the-marketing-of-narnia\/\",\"url\":\"https:\/\/www.patheos.com\/blogs\/lookingcloser\/2005\/10\/new-york-times-considers-the-marketing-of-narnia\/\",\"name\":\"New York Times considers the marketing of Narnia\",\"isPartOf\":{\"@id\":\"https:\/\/www.patheos.com\/blogs\/lookingcloser\/#website\"},\"datePublished\":\"2005-10-12T21:41:00+00:00\",\"dateModified\":\"2012-10-16T23:57:21+00:00\",\"author\":{\"@id\":\"https:\/\/www.patheos.com\/blogs\/lookingcloser\/#\/schema\/person\/2675c6d9f6401acd7568e32160e5374e\"},\"description\":\"from The New York Times: The spiritual character of \\\"Narnia\\\" is being reinforced with the debut on the charts last week of a Christian pop album of music\",\"breadcrumb\":{\"@id\":\"https:\/\/www.patheos.com\/blogs\/lookingcloser\/2005\/10\/new-york-times-considers-the-marketing-of-narnia\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.patheos.com\/blogs\/lookingcloser\/2005\/10\/new-york-times-considers-the-marketing-of-narnia\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.patheos.com\/blogs\/lookingcloser\/2005\/10\/new-york-times-considers-the-marketing-of-narnia\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.patheos.com\/blogs\/lookingcloser\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"New York Times considers the marketing of Narnia\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.patheos.com\/blogs\/lookingcloser\/#website\",\"url\":\"https:\/\/www.patheos.com\/blogs\/lookingcloser\/\",\"name\":\"Looking Closer\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.patheos.com\/blogs\/lookingcloser\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.patheos.com\/blogs\/lookingcloser\/#\/schema\/person\/2675c6d9f6401acd7568e32160e5374e\",\"name\":\"Jeffrey Overstreet\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.patheos.com\/blogs\/lookingcloser\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/14a7727373cd5b470d66842ecf5cc007?s=96&d=blank&r=pg\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/14a7727373cd5b470d66842ecf5cc007?s=96&d=blank&r=pg\",\"caption\":\"Jeffrey Overstreet\"},\"description\":\"Visit Looking Closer for Jeffrey Overstreet's latest writing on art, faith, and film. Jeffrey teaches writing and film at Seattle Pacific University. He left the Patheos network in 2015.\",\"url\":\"https:\/\/www.patheos.com\/blogs\/lookingcloser\/author\/jeffreyoverstreet\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"New York Times considers the marketing of Narnia","description":"from The New York Times: The spiritual character of \"Narnia\" is being reinforced with the debut on the charts last week of a Christian pop album of music","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.patheos.com\/blogs\/lookingcloser\/2005\/10\/new-york-times-considers-the-marketing-of-narnia\/","og_locale":"en_US","og_type":"article","og_title":"New York Times considers the marketing of Narnia","og_description":"from The New York Times: The spiritual character of \"Narnia\" is being reinforced with the debut on the charts last week of a Christian pop album of music","og_url":"https:\/\/www.patheos.com\/blogs\/lookingcloser\/2005\/10\/new-york-times-considers-the-marketing-of-narnia\/","og_site_name":"Looking Closer","article_published_time":"2005-10-12T21:41:00+00:00","article_modified_time":"2012-10-16T23:57:21+00:00","author":"Jeffrey Overstreet","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Jeffrey Overstreet","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.patheos.com\/blogs\/lookingcloser\/2005\/10\/new-york-times-considers-the-marketing-of-narnia\/","url":"https:\/\/www.patheos.com\/blogs\/lookingcloser\/2005\/10\/new-york-times-considers-the-marketing-of-narnia\/","name":"New York Times considers the marketing of Narnia","isPartOf":{"@id":"https:\/\/www.patheos.com\/blogs\/lookingcloser\/#website"},"datePublished":"2005-10-12T21:41:00+00:00","dateModified":"2012-10-16T23:57:21+00:00","author":{"@id":"https:\/\/www.patheos.com\/blogs\/lookingcloser\/#\/schema\/person\/2675c6d9f6401acd7568e32160e5374e"},"description":"from The New York Times: The spiritual character of \"Narnia\" is being reinforced with the debut on the charts last week of a Christian pop album of music","breadcrumb":{"@id":"https:\/\/www.patheos.com\/blogs\/lookingcloser\/2005\/10\/new-york-times-considers-the-marketing-of-narnia\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.patheos.com\/blogs\/lookingcloser\/2005\/10\/new-york-times-considers-the-marketing-of-narnia\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.patheos.com\/blogs\/lookingcloser\/2005\/10\/new-york-times-considers-the-marketing-of-narnia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.patheos.com\/blogs\/lookingcloser\/"},{"@type":"ListItem","position":2,"name":"New York Times considers the marketing of Narnia"}]},{"@type":"WebSite","@id":"https:\/\/www.patheos.com\/blogs\/lookingcloser\/#website","url":"https:\/\/www.patheos.com\/blogs\/lookingcloser\/","name":"Looking Closer","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.patheos.com\/blogs\/lookingcloser\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.patheos.com\/blogs\/lookingcloser\/#\/schema\/person\/2675c6d9f6401acd7568e32160e5374e","name":"Jeffrey Overstreet","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.patheos.com\/blogs\/lookingcloser\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/14a7727373cd5b470d66842ecf5cc007?s=96&d=blank&r=pg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/14a7727373cd5b470d66842ecf5cc007?s=96&d=blank&r=pg","caption":"Jeffrey Overstreet"},"description":"Visit Looking Closer for Jeffrey Overstreet's latest writing on art, faith, and film. Jeffrey teaches writing and film at Seattle Pacific University. He left the Patheos network in 2015.","url":"https:\/\/www.patheos.com\/blogs\/lookingcloser\/author\/jeffreyoverstreet\/"}]}},"_links":{"self":[{"href":"https:\/\/www.patheos.com\/blogs\/lookingcloser\/wp-json\/wp\/v2\/posts\/11642","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.patheos.com\/blogs\/lookingcloser\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.patheos.com\/blogs\/lookingcloser\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.patheos.com\/blogs\/lookingcloser\/wp-json\/wp\/v2\/users\/1051"}],"replies":[{"embeddable":true,"href":"https:\/\/www.patheos.com\/blogs\/lookingcloser\/wp-json\/wp\/v2\/comments?post=11642"}],"version-history":[{"count":0,"href":"https:\/\/www.patheos.com\/blogs\/lookingcloser\/wp-json\/wp\/v2\/posts\/11642\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.patheos.com\/blogs\/lookingcloser\/wp-json\/wp\/v2\/media?parent=11642"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.patheos.com\/blogs\/lookingcloser\/wp-json\/wp\/v2\/categories?post=11642"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.patheos.com\/blogs\/lookingcloser\/wp-json\/wp\/v2\/tags?post=11642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}