{"id":64742,"date":"2009-02-11T15:18:04","date_gmt":"2009-02-11T23:18:04","guid":{"rendered":"http:\/\/lookingcloser.org\/?p=64742"},"modified":"2013-03-29T22:10:38","modified_gmt":"2013-03-30T04:10:38","slug":"is-this-appealing","status":"publish","type":"post","link":"https:\/\/www.patheos.com\/blogs\/lookingcloser\/2009\/02\/is-this-appealing\/","title":{"rendered":"Is This Appealing?"},"content":{"rendered":"\n<\/head>

WARNING: This trailer pertains to a Quentin Tarantino film. That is to say, it\u2019s not for the squeamish.<\/p>\n

It is a marketer\u2019s job to make a product appealing, to cultivate an appetite for what they\u2019re selling.<\/em><\/p>\n

This leads me to some questions\u2026<\/p>\n

    \n
  1. What appetite is this trailer<\/a><\/strong> cultivating?<\/li>\n
  2. If they want you to want this movie, what is it they are hoping <\/em>you will want at the end of this preview?<\/li>\n
  3. Does the preview achieve their objective? Do you want to see more?<\/li>\n
  4. Or does this preview make you less likely to buy a ticket?<\/li>\n<\/ol>\n

    Now of course, all of these questions are about the trailer\u2026 not the finished film. That raises other questions:<\/p>\n

      \n
    1. Do you suppose there is a chance that the film itself will be meaningful? Admirable? Honorable?<\/li>\n
    2. If it is those things, does that mean this trailer was false advertising?<\/li>\n
    3. Is it possible that a film can be honorable while its marketing isn\u2019t?<\/li>\n<\/ol>\n

      Discuss.<\/p>\n

      http:\/\/www.youtube.com\/watch?v=9TadvFY3rA8<\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"

      WARNING: This trailer pertains to a Quentin Tarantino film. That is to say, it\u2019s not for the squeamish. It is a marketer\u2019s job to make a product appealing, to cultivate an appetite for what they\u2019re selling. This leads me to some questions\u2026<\/p>\n","protected":false},"author":1051,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[94,1033,283,389],"class_list":["post-64742","post","type-post","status-publish","format-standard","hentry","category-journal","tag-ethics-at-the-movies","tag-inglourious-basterds","tag-quentin-tarantino","tag-trailer"],"yoast_head":"\nIs This Appealing?<\/title>\n<meta name=\"description\" content=\"WARNING: This trailer pertains to a Quentin Tarantino film. That is to say, it's not for the squeamish. 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