Brighten the Moon<\/title>\n<meta name=\"description\" content=\"In weird news for today, it turns out some folks are trying to brighten . . . the moon. Oh, and they're connected to a cosmetics company: Somewhere\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.patheos.com\/blogs\/markdroberts\/2014\/05\/02\/brighten-the-moon\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brighten the Moon\" \/>\n<meta property=\"og:description\" content=\"In weird news for today, it turns out some folks are trying to brighten . . . the moon. Oh, and they're connected to a cosmetics company: Somewhere\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.patheos.com\/blogs\/markdroberts\/2014\/05\/02\/brighten-the-moon\/\" \/>\n<meta property=\"og:site_name\" content=\"Mark D. 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{"id":5966,"date":"2014-05-02T07:49:39","date_gmt":"2014-05-02T12:49:39","guid":{"rendered":"http:\/\/www.patheos.com\/blogs\/markdroberts\/?p=5966"},"modified":"2015-03-13T15:26:28","modified_gmt":"2015-03-13T20:26:28","slug":"brighten-the-moon","status":"publish","type":"post","link":"https:\/\/www.patheos.com\/blogs\/markdroberts\/2014\/05\/02\/brighten-the-moon\/","title":{"rendered":"Brighten the Moon"},"content":{"rendered":"\n<\/head>

In weird news for today, it turns out some folks are trying to brighten . . . the moon. Oh, and they\u2019re connected to a cosmetics company:<\/p>\n

Somewhere between tongue-in-cheek pranksterism and an elaborate design fiction proposal, the so-called FOREO Institute\u2014connected to\u00a0FOREO<\/a>, the beauty products firm\u2014has a plan for \u201ctransforming the surface of the moon.\u201d Just make that thing brighter! Think of the effect this might have on the cosmetics industry, what with all the weird new ways light will bounce off people\u2019s skin.<\/em><\/p>\n

But it\u2019s not about selling new lines of make-up; no, it\u2019s about saving the world billions of dollars in electric bills. \u201cBy increasing the reflectivity of the moon,\u201d the Institute explains, \u201cthe world can experience brighter nights and decrease the need to use electric lighting in the hours after sunset.\u201d BOOM.<\/em><\/p>\n

Read the whole thing here<\/a>.<\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"