{"id":1996,"date":"2017-02-07T09:09:01","date_gmt":"2017-02-07T15:09:01","guid":{"rendered":"http:\/\/admin.patheos.com\/blogs\/markmeckler\/?p=1996"},"modified":"2017-02-07T09:12:19","modified_gmt":"2017-02-07T15:12:19","slug":"6-ads-made-sure-super-bowl-political","status":"publish","type":"post","link":"https:\/\/www.patheos.com\/blogs\/markmeckler\/2017\/02\/6-ads-made-sure-super-bowl-political\/","title":{"rendered":"6 ads that made sure the Super Bowl was VERY political"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<html><head><meta http-equiv=\"content-type\" content=\"text\/html; charset=utf-8\"><meta http-equiv=\"content-type\" content=\"text\/html; charset=utf-8\"><\/head><body><div class=\"getty embed image\" style=\"background-color: #fff; display: inline-block; font-family: 'Helvetica Neue',Helvetica,Arial,sans-serif; color: #a7a7a7; font-size: 11px; width: 100%; max-width: 594px;\">\n<div style=\"padding: 0; margin: 0; text-align: left;\"><a style=\"color: #a7a7a7; text-decoration: none; font-weight: normal !important; border: none; display: inline-block;\" href=\"http:\/\/www.gettyimages.com\/detail\/634028556\" target=\"_blank\" class=\" decorated-link\" rel=\"nofollow\">Embed from Getty Images<\/a><\/div>\n<div style=\"overflow: hidden; position: relative; height: 0; padding: 66.666667% 0 0 0; width: 100%;\"><iframe loading=\"lazy\" style=\"display: inline-block; position: absolute; top: 0; left: 0; width: 100%; height: 100%; margin: 0;\" src=\"\/\/embed.gettyimages.com\/embed\/634028556?et=OIQNcU63R6lF06BfP2pVOQ&amp;viewMoreLink=off&amp;sig=Bk-ihU_nPcaNRNdCgwXghpfLlDBLbAEkQC7gS40f4y0=&amp;caption=true\" width=\"594\" height=\"396\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/div>\n<p style=\"margin: 0;\">\n<\/p><\/div>\n<p>Everyone anticipated Sunday night\u2019s Super Bowl to be a very politically charged event, especially with Lady Gaga performing at halftime. But as it turned out, it was pretty tame.<!--more--><\/p>\n<p>Except for the advertisers. They made sure the evening wasn\u2019t completely free of politics.<\/p>\n<p>Below are 6 ads that \u201cwent there\u201d \u2014 anything from immigration all the way to making fun of the president\u2019s hair.<\/p>\n<p>https:\/\/twitter.com\/CocaCola\/status\/828385708926705665<\/p>\n<p><strong>1. Coca-Cola\u2019s multi-lingual \u201cAmerica the Beautiful\u201d<\/strong><\/p>\n<p>This was a pre-game ad and also a re-run of a three-year-old commercial for the soda company, but it set the stage for things to come. The ad is titled \u201cIt\u2019s Beautiful\u201d and features the patriotic song America the Beautiful sung in English, Hindi, Arabic, and even Tagalog. Did\u00a0Coca-Cola decide to throw this one back in circulation to make a statement against President Trump\u2019s so-called \u201cMuslim ban?\u201d<\/p>\n<p><strong>Click CONTINUE for more:<\/strong><\/p>\n<p><!--nextpage--><br>\n<iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/HtBZvl7dIu4\" width=\"640\" height=\"557\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>2. Budweiser tried to make a statement on immigration but it kind of backfired<\/strong><\/p>\n<p>The beer company\u2019s commercial \u201cBorn The Hard Way\u201d retells the story of Adolphus Busch\u2019s journey from Germany to America where he came to make great beer. When he steps of the boat after the treacherous journey, he\u2019s greeted by angry Americans telling him to go back home and that he\u2019s not welcome here. Because apparently, that\u2019s how America treats all immigrants. But here\u2019s where it backfired: the ad shows a man immigrating to America LEGALLY, the way you\u2019re supposed to! <a href=\"https:\/\/www.patheos.com\/blogs\/staceydash\/2017\/02\/dear-budweiser-immigrant-founder-came-make-beer-not-bombs-spare-heavy-handed-ad\/\" target=\"_blank\" class=\" decorated-link\">Nice try, though<\/a>.<\/p>\n<p><strong>Click CONTINUE:<\/strong><\/p>\n<p><!--nextpage--><br>\n<iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/yetFk7QoSck\" width=\"640\" height=\"557\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>3. Airbnb accepts anyone, as long as they pay<\/strong><\/p>\n<p>Diversity was the name of the game with home-sharing rental company Airbnb\u2019s ad. Here\u2019s what the company had to say:<\/p>\n<blockquote><p>\u201cWe believe in the simple idea that no matter who you are, where you\u2019re from, who you love, or who you worship, you deserve to belong.\u201d<\/p><\/blockquote>\n<p>The company also announced it was going to start a \u201cshort-term housing\u201d program that will help \u201c100,000 people in need.\u201d The first priority will be refugees, but also disaster survivors and relief workers when needed.<\/p>\n<p><strong>Click CONTINUE:<\/strong><\/p>\n<p><!--nextpage--><br>\n<iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/G6u10YPk_34\" width=\"640\" height=\"557\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>4. Audi tackles gender equality, because girls can buy cars, too<\/strong><\/p>\n<p>In this ad, a young girl is racing a bunch of boys in a boxcar rally. Her dad looks on, saying:<\/p>\n<blockquote><p>\u201cWhat do I tell my daughter? Do I tell her that her grandpa is worth more than her grandma? That her dad is worth more than her mom? Do I tell her that despite her education, her drive, her skills, her intelligence, she will automatically be valued as less than every man she ever meets? Or maybe, I\u2019ll be able to tell her something different.\u201d<\/p><\/blockquote>\n<p>She wins the race, of course, and then they walk to her dad\u2019s Audi. I guess her mom couldn\u2019t afford one? Is that what they\u2019re trying to say? Does she even have a mom? It\u2019s up for interpretation I guess.<\/p>\n<p><strong>Click CONTINUE for two more:<\/strong><\/p>\n<p><!--nextpage--><br>\n<iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/BH2bCJ5xm9I\" width=\"640\" height=\"557\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>5. It\u2019s a 10 makes fun of President Trump\u2019s hair<\/strong><\/p>\n<p>This one pulls no punches right out of the gate:<\/p>\n<blockquote><p>\u201cAmerica, we\u2019re in for at least four years of awful hair. So it\u2019s up to you to do your part by making up for it with great hair.\u201d<\/p><\/blockquote>\n<p>But instead of \u201cgreat hair,\u201d the ad just shows a bunch of weird hairstyles most probably think are \u201cawful,\u201d too. But it\u2019s Trump, so his hair is more awful, right?<\/p>\n<p><strong>Click CONTINUE for the last one:<\/strong><\/p>\n<p><!--nextpage--><br>\n<iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/9W4GXs-J9Oo\" width=\"640\" height=\"557\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>6. 84 Lumber was WAY more political than Lady Gaga<\/strong><\/p>\n<p>When a lumber company puts more muscle behind a political message than Lady Gaga, isn\u2019t that the start of the apocalypse? I read that this year\u2019s halftime was watched by more people than the actual game. But it was 84 Lumber\u2019s ad that broke the Internet when viewers had to go online to see the rest of the commercial.<\/p>\n<p>It\u2019s a really well done commercial, and it\u2019s very emotional \u2014 until you realize it\u2019s actually encouraging illegal immigration.<\/p>\n<p>A mother and her little girl walk across the hot Mexico desert. They have to borrow a bottle of water from other people making the same journey. The whole time, you see that a construction crew is working on something. It turns out; it\u2019s Trump\u2019s wall. The mother and daughter are defeated as they stand in its shadow. All this work to cross the border ILLEGALLY and now they can\u2019t. Harrumph.<\/p>\n<p>But then, 84 Lumber did them a solid and built a giant door \u2014 like the one on Noah\u2019s ark \u2014 that isn\u2019t locked, and they walk right through. The commercial ends with, \u201cThe will to succeed is always welcome here.\u201d<\/p>\n<p>Apparently, 84 Lumber is okay with law breakers. Maybe the company will set the standard and only hire illegal immigrants from this day forward. And maybe, just maybe, the CEO will open his mansion and allow illegal families to live in some of the extra rooms if he remembers to leave the gates open at the wall surrounding his house.<\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"<p>Dear advertisers, mocking a certain segment of society constantly is not the way to a unified nation.<\/p>\n","protected":false},"author":2673,"featured_media":1999,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1996","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 ads that made sure the Super Bowl was VERY political<\/title>\n<meta name=\"description\" content=\"Dear advertisers, mocking a certain segment of society constantly is not the way to a unified nation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.patheos.com\/blogs\/markmeckler\/2017\/02\/6-ads-made-sure-super-bowl-political\/\" \/>\n<link rel=\"next\" href=\"https:\/\/www.patheos.com\/blogs\/markmeckler\/2017\/02\/6-ads-made-sure-super-bowl-political\/2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 ads that made sure the Super Bowl was VERY political\" \/>\n<meta property=\"og:description\" content=\"Dear advertisers, mocking a certain segment of society constantly is not the way to a unified nation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.patheos.com\/blogs\/markmeckler\/2017\/02\/6-ads-made-sure-super-bowl-political\/\" \/>\n<meta property=\"og:site_name\" content=\"Mark Meckler\" \/>\n<meta property=\"article:published_time\" content=\"2017-02-07T15:09:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-02-07T15:12:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wp-media.patheos.com\/blogs\/sites\/653\/2017\/02\/Screen-Shot-2017-02-07-at-9.09.59-AM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"395\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Mark Meckler\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mark Meckler\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.patheos.com\/blogs\/markmeckler\/2017\/02\/6-ads-made-sure-super-bowl-political\/\",\"url\":\"https:\/\/www.patheos.com\/blogs\/markmeckler\/2017\/02\/6-ads-made-sure-super-bowl-political\/\",\"name\":\"6 ads that made sure the Super Bowl was VERY political\",\"isPartOf\":{\"@id\":\"https:\/\/www.patheos.com\/blogs\/markmeckler\/#website\"},\"datePublished\":\"2017-02-07T15:09:01+00:00\",\"dateModified\":\"2017-02-07T15:12:19+00:00\",\"author\":{\"@id\":\"https:\/\/www.patheos.com\/blogs\/markmeckler\/#\/schema\/person\/e95fc54d2a84068750f5d9a181cd2421\"},\"description\":\"Dear advertisers, mocking a certain segment of society constantly is not the way to a unified nation.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.patheos.com\/blogs\/markmeckler\/2017\/02\/6-ads-made-sure-super-bowl-political\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.patheos.com\/blogs\/markmeckler\/#website\",\"url\":\"https:\/\/www.patheos.com\/blogs\/markmeckler\/\",\"name\":\"Mark Meckler\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.patheos.com\/blogs\/markmeckler\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.patheos.com\/blogs\/markmeckler\/#\/schema\/person\/e95fc54d2a84068750f5d9a181cd2421\",\"name\":\"Mark Meckler\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.patheos.com\/blogs\/markmeckler\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/cf71f8e44cbfd7951a4eb0173d2a8f27?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/cf71f8e44cbfd7951a4eb0173d2a8f27?s=96&d=identicon&r=g\",\"caption\":\"Mark Meckler\"},\"description\":\"Mark is one of the nation\u2019s most effective grassroots activists. 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