{"id":5124,"date":"2009-11-24T00:00:14","date_gmt":"2009-11-24T08:00:14","guid":{"rendered":"http:\/\/muslimahmediawatch.org\/?p=5124"},"modified":"2009-11-24T00:00:14","modified_gmt":"2009-11-24T08:00:14","slug":"driving-force-the-n7nu-campaign-in-saudi-arabia","status":"publish","type":"post","link":"https:\/\/www.patheos.com\/blogs\/mmw\/2009\/11\/driving-force-the-n7nu-campaign-in-saudi-arabia\/","title":{"rendered":"Driving Force: the n7nu Campaign in Saudi Arabia"},"content":{"rendered":"\n<\/head>

The advertisement begins with a short video of a woman moving from the back seat to the front seat, followed by the simple question, \u201cdrive?\u201d The video sets the tone for this campaign, which asks the general population to discuss and also listen.<\/p>\n

The n7nu campaign<\/a> has a very simple message: one of awareness.\u00a0 The aim is to provide a platform for women, men, Saudis and non-Saudis alike to share their views in regards to women driving in Saudi Arabia.<\/p>\n

In a blitz of new media, Areej Khan, a Saudi design student in the United States, gives a voice to the debate on women driving in her home country. Following a thesis about the topic of women driving in Saudi Arabia, and her own experiences with her father chauffeuring her, her mother, and sisters around, Khan launched n7nu, which literally means \u201cWe\u201d in Arabic. While the campaign aims to provide a forum, it provides it in a creative and thought provoking manner.<\/p>\n

Emblazoned across Jeddah is the image of a woman in black with a thought bubble above her head. The messages are compelling:<\/p>\n

\"Image
Image via n7nu's Flickr page. <\/figcaption><\/figure>\n\""I\n
\"Image
Image via n7nu's Flickr page. <\/figcaption><\/figure>\n

The campaign is smart and well-designed. What is most refreshing about it is its aim to provide a voice for Saudi women themselves.<\/p>\n

The organizer of the campaign is notably absent from it. While Khan is incredibly passionate about her cause, the user-generated media provides a significant aspect of the campaign. In providing an outlet rather than an agenda, the campaign serves as a reminder that there is not enough attention paid to the views of Saudi women themselves. The campaign points out that there is actual discourse on the issue. The power of this campaign is in its power to inspire, rather than to preach.<\/p>\n

While I feel that reading the actual message boards on the Facebook page<\/a> are a bit daunting, they are a reminder that this topic touches a wide spectrum of areas, rather than simply that of religion. Furthermore, it does something that I feel particularly passionate about: highlighting the significance of the voice of Muslim women in regards to issues which specifically regard them.<\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"

The advertisement begins with a short video of a woman moving from the back seat to the front seat, followed by the simple question, \u201cdrive?\u201d The video sets the tone for this campaign, which asks the general population to discuss and also listen. The n7nu campaign has a very simple message: one of awareness.\u00a0 The […]<\/p>\n","protected":false},"author":180,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,8],"tags":[380,945,1190,1507],"class_list":["post-5124","post","type-post","status-publish","format-standard","hentry","category-advertisements","category-culturesociety","tag-driving-rights","tag-n7nu","tag-saudi-arabia","tag-womens-rights"],"yoast_head":"\nDriving Force: the n7nu Campaign in Saudi Arabia<\/title>\n<meta name=\"description\" content=\"The advertisement begins with a short video of a woman moving from the back seat to the front seat, followed by the simple question, \u201cdrive?\u201d The video\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.patheos.com\/blogs\/mmw\/2009\/11\/driving-force-the-n7nu-campaign-in-saudi-arabia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Driving Force: the n7nu Campaign in Saudi Arabia\" \/>\n<meta property=\"og:description\" content=\"The advertisement begins with a short video of a woman moving from the back seat to the front seat, followed by the simple question, \u201cdrive?\u201d The video\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.patheos.com\/blogs\/mmw\/2009\/11\/driving-force-the-n7nu-campaign-in-saudi-arabia\/\" \/>\n<meta property=\"og:site_name\" content=\"Muslimah Media Watch\" \/>\n<meta property=\"article:published_time\" content=\"2009-11-24T08:00:14+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/wp.patheos.com\/blogs\/mmw\/files\/2009\/11\/n7nu1-294x300.jpg\" \/>\n<meta name=\"author\" content=\"Sara Yasin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sara Yasin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.patheos.com\/blogs\/mmw\/2009\/11\/driving-force-the-n7nu-campaign-in-saudi-arabia\/\",\"url\":\"https:\/\/www.patheos.com\/blogs\/mmw\/2009\/11\/driving-force-the-n7nu-campaign-in-saudi-arabia\/\",\"name\":\"Driving Force: the n7nu Campaign in Saudi Arabia\",\"isPartOf\":{\"@id\":\"https:\/\/www.patheos.com\/blogs\/mmw\/#website\"},\"datePublished\":\"2009-11-24T08:00:14+00:00\",\"dateModified\":\"2009-11-24T08:00:14+00:00\",\"author\":{\"@id\":\"https:\/\/www.patheos.com\/blogs\/mmw\/#\/schema\/person\/21a65fc5795aaa941d05c1983a2f3a76\"},\"description\":\"The advertisement begins with a short video of a woman moving from the back seat to the front seat, followed by the simple question, \u201cdrive?\u201d The video\",\"breadcrumb\":{\"@id\":\"https:\/\/www.patheos.com\/blogs\/mmw\/2009\/11\/driving-force-the-n7nu-campaign-in-saudi-arabia\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.patheos.com\/blogs\/mmw\/2009\/11\/driving-force-the-n7nu-campaign-in-saudi-arabia\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.patheos.com\/blogs\/mmw\/2009\/11\/driving-force-the-n7nu-campaign-in-saudi-arabia\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.patheos.com\/blogs\/mmw\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Driving Force: the n7nu Campaign in Saudi Arabia\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.patheos.com\/blogs\/mmw\/#website\",\"url\":\"https:\/\/www.patheos.com\/blogs\/mmw\/\",\"name\":\"Muslimah Media Watch\",\"description\":\"Looking at Muslim women in the media and pop culture\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.patheos.com\/blogs\/mmw\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.patheos.com\/blogs\/mmw\/#\/schema\/person\/21a65fc5795aaa941d05c1983a2f3a76\",\"name\":\"Sara Yasin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.patheos.com\/blogs\/mmw\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e50436319b704972abb0ead28d37b360?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e50436319b704972abb0ead28d37b360?s=96&d=mm&r=g\",\"caption\":\"Sara Yasin\"},\"description\":\"Sara Yasin is a blogger, writer and Teen Witch enthusiast. 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