{"id":1249,"date":"2013-08-18T20:04:00","date_gmt":"2013-08-18T20:04:00","guid":{"rendered":"http:\/\/admin.patheos.com\/blogs\/rhetoricraceandreligion\/2013\/08\/the-faux-religion-of-steve-jobs.html"},"modified":"2013-08-18T20:04:00","modified_gmt":"2013-08-18T20:04:00","slug":"the-faux-religion-of-steve-jobs","status":"publish","type":"post","link":"https:\/\/www.patheos.com\/blogs\/rhetoricraceandreligion\/2013\/08\/the-faux-religion-of-steve-jobs.html","title":{"rendered":"The Faux Religion of Steve Jobs"},"content":{"rendered":"\n<\/head>
Forget the forbidden fruit logo and the cult of Apple jokes. The legacy of Steve Jobs is anything but religious.\u00a0<\/span>Apple was conceived in the heady days of the counterculture movement. While Jobs and friend Steve Wozniak were busy hacking into AT&T;\u2019s long-distance phone lines from a Berkeley dorm room in the 1970s, the culture was awash in New Age experimentation and social unrest. Traditional institutions were under siege by idealistic youth rejecting what they viewed as mass-marketed delusions.<\/span><\/div>\n
At the top of the hit list was organized religion. When Jobs and Wozniak got the phone hacking device to work, their first call was to the Vatican. They proceeded to hang up on the pope\u2019s personal secretary before he could connect the call to the Holy Father. Jobs the iconoclast relished the prank.<\/span><\/div>\n
<\/span>Apple\u2019s Garden of Eden logo is one of several religious parodies aimed at the establishment. A 2007 iPhone ad with the tagline \u201cTouching is Believing\u201d mocks the Biblical story of the Apostle Thomas, who needed to touch the wounds of Christ in order to believe in the Resurrection. Apparently, the iPhone apostles needed the same reassurance leading up to the launch of what came to be called the \u201cJesus phone.\u201d<\/span><\/div>\n
Jobs left the Protestant church as a young man and sought spiritual enlightenment in the East. At a pivotal moment in his career, Jobs\u2019 moral compass led him to a Zen monastery in northern California, where he considered becoming a Buddhist<\/a> monk rather than continuing with Apple. But his close friend and Zen priest Kobun Chino Otogawa told him he could do both.<\/span><\/div>\n
Jobs embraced the challenge by combining the physics of computing with the metaphysics of Eastern spirituality. The minimalism and intuitive design of Apple products are material expressions of Jobs\u2019 Zen ideals. When Edwin Land, the founder of Polaroid, told Jobs to remain at the intersection of technology and the humanities, Jobs knew he had landed at the nexus of a powerful cultural movement.<\/span><\/div>\n
When a statue of Steve Jobs was erected in Budapest in 2011, it was one of many tributes to the demiurge of digital culture. But to truly immortalize a media technology hero like Jobs, a movie would need to be made.<\/span><\/div>\n
Read the rest here<\/a><\/span><\/div>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"

Forget the forbidden fruit logo and the cult of Apple jokes. The legacy of Steve Jobs is anything but religious.\u00a0Apple was conceived in the heady days of the counterculture movement. While Jobs and friend Steve Wozniak were busy hacking into AT&T;\u2019s long-distance phone lines from a Berkeley dorm room in the 1970s, the culture was […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1249","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\nThe Faux Religion of Steve Jobs<\/title>\n<meta name=\"description\" content=\"Forget the forbidden fruit logo and the cult of Apple jokes. 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