{"id":2507,"date":"2011-12-13T09:21:00","date_gmt":"2011-12-13T09:21:00","guid":{"rendered":"http:\/\/admin.patheos.com\/blogs\/rhetoricraceandreligion\/2011\/12\/repeating-it-makes-it-so-how-rick-perry-equates-gays-and-christians-in-strong-ad.html"},"modified":"2011-12-13T09:21:00","modified_gmt":"2011-12-13T09:21:00","slug":"repeating-it-makes-it-so-how-rick-perry-equates-gays-and-christians-in-strong-ad","status":"publish","type":"post","link":"https:\/\/www.patheos.com\/blogs\/rhetoricraceandreligion\/2011\/12\/repeating-it-makes-it-so-how-rick-perry-equates-gays-and-christians-in-strong-ad.html","title":{"rendered":"Repeating it Makes it So: How Rick Perry Equates Gays and Christians in \u201cStrong\u201d Ad"},"content":{"rendered":"\n<\/head>

By now you\u2019ve most likely seen Republican candidate Rick Perry\u2019s most recent presidential 2012 campaign ad \u201cStrong.\u201d The ad has already inspired a number of <\/a>parodies<\/a>\u00a0as well as criticism<\/a> for what many perceive as a homophobic message. But little attention has been paid to its rhetorical moves\u2014how the ad attempts to persuade its audience and make its argument. That\u2019s where Religious Rhetorics comes in.
Some moves are more obvious than others. The war metaphor for instance. Perry depicts a war over religion in America between liberals and presumably conservatives, with liberals seeking to destroy the country\u2019s historic faith. This sets the stage for Perry who, if elected president, will save the day from Obama, liberal of liberals, and defend America\u2019s religious heritage.
But one rhetorical move is less obvious. It\u2019s a move that has an archaic Greek name: ploche. Ploche is simply perfect verbal repetition and it occurs in this sentence:
Read the rest here <\/a><\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"

By now you\u2019ve most likely seen Republican candidate Rick Perry\u2019s most recent presidential 2012 campaign ad \u201cStrong.\u201d The ad has already inspired a number of parodies\u00a0as well as criticism for what many perceive as a homophobic message. But little attention has been paid to its rhetorical moves\u2014how the ad attempts to persuade its audience and […]<\/p>\n","protected":false},"author":2251,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2507","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\nRepeating it Makes it So: How Rick Perry Equates Gays and Christians in \u201cStrong\u201d Ad<\/title>\n<meta name=\"description\" content=\"By now you\u2019ve most likely seen Republican candidate Rick Perry\u2019s most recent presidential 2012 campaign ad \u201cStrong.\u201d The ad has already inspired a number\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.patheos.com\/blogs\/rhetoricraceandreligion\/2011\/12\/repeating-it-makes-it-so-how-rick-perry-equates-gays-and-christians-in-strong-ad.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Repeating it Makes it So: How Rick Perry Equates Gays and Christians in \u201cStrong\u201d Ad\" \/>\n<meta property=\"og:description\" content=\"By now you\u2019ve most likely seen Republican candidate Rick Perry\u2019s most recent presidential 2012 campaign ad \u201cStrong.\u201d The ad has already inspired a number\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.patheos.com\/blogs\/rhetoricraceandreligion\/2011\/12\/repeating-it-makes-it-so-how-rick-perry-equates-gays-and-christians-in-strong-ad.html\" \/>\n<meta property=\"og:site_name\" content=\"Rhetoric Race and Religion\" \/>\n<meta property=\"article:published_time\" content=\"2011-12-13T09:21:00+00:00\" \/>\n<meta name=\"author\" content=\"Andre E. 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