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{"id":2812,"date":"2012-09-04T11:49:38","date_gmt":"2012-09-04T17:49:38","guid":{"rendered":"http:\/\/www.patheos.com\/blogs\/tinseltalk\/?p=2812"},"modified":"2012-09-04T11:55:01","modified_gmt":"2012-09-04T17:55:01","slug":"are-you-redstate-bluestate-your-tv-will-tell","status":"publish","type":"post","link":"https:\/\/www.patheos.com\/blogs\/tinseltalk\/2012\/09\/are-you-redstate-bluestate-your-tv-will-tell\/","title":{"rendered":"Are You RedState? BlueState? Your TV will tell"},"content":{"rendered":"\n<\/head>

$\"\"$ <\/a>If you already have your Obama 2012 placard in your yard and only wish he\u2019d fought the Republicans more, chances are you\u2019re watching a different television show than your neighbor with the Romney\/Ryan poster and \u201cWe Built This\u201d T-shirt, according to a new study.<\/p>\n

Experian Marketing Services has released a study showing what shows to target to reach certain political demographics<\/a>.<\/p>\n

Super Democrats, as the study labels them, will likely be tuning into Jon Stewart\u2019s Daily Show<\/em> on Comedy Central while their Ultra Conservative counterparts are watching ESPN\u2019s College Football Regular Season.<\/em><\/p>\n

The Super Democrats go for ironic comedy (30 Rock, Modern Family, Saturday Night Live)<\/em> and intense, explicit cable dramas (Game of Thrones, Mad Men, Shameless<\/em>). They\u00a0eschew\u00a0sports, with the puzzling exception of hockey.<\/p>\n

Across town, or maybe off in the suburbs, Ultra Conservatives watch mostly reality (Antiques Roadshow, Undercover Bosses, Dancing with the Stars<\/em>), sports (football reigning) and crime\u00a0procedurals\u00a0(NCIS, Hawaii 5-O<\/em>).<\/p>\n

The study classified less firmly partisan people as \u201cMild Republicans\u201d and \u201cOn the Fence Liberals.\u201d Their viewing habits skewed younger and more eclectic, with the gunsmith reality show Sons of Guns<\/em> high on the list for Mild Republicans and lots of comedy on the playbill for On the Fence Liberals.<\/p>\n

The study fits in with my Theory of The Thinking of Blue State versus Red State People that Explains Everything<\/a>. (The Theory has a long title.)<\/p>\n

Mostly Democrat, mostly urban, Blue State people like thorny, complicated motives and suffer from an\u00a0addiction\u00a0to irony and allergy to corniness. Mostly Republican, more suburban, more religious Red State people like clear cut moral universes and react negatively to irony.<\/p>\n

Two types of seeing the world, reflected in the movies we watch, the books we read (or don\u2019t read) and the TV shows we watch.<\/p>\n

Contrast this to decades ago, when most of America watched The Cosby Show<\/em> or Cheers<\/em> or Dragnet<\/em> and compared notes the next day.<\/p>\n

Is Charles Murry right? Are we truly coming apart?<\/a><\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"