My first introduction to LuLaRoe came in winter 2016 from a blogger friend that had a side hustle of shilling LuLaRoe. She wanted to sell me some leggings. However, the clothing manufactured by LuLaRoe was not my taste. By fall 2016, I had at least 10 Facebook “Friends” selling the Buttery Soft Legging made by LuLaRoe. At one point, I had been added to 25 different Facebook Groups selling LuLaRoe. Early on I could tell this company was going to hurt the women they claimed to support.
Many of my friends started to wear the leggings, skirts, and shirts sold by LuLaRoe. I reluctantly attended a party as a way to get away from my son for a few hours. Despite my reservations, I purchased a pair of leggings and a skirt. My friend told me the total of the two items. I remember it being close to $70 for the two pieces. I wanted to cancel the purchase. However, I felt obligated to pay for the clothes despite the enormous price tag.
The leggings and the skirt sat in my closet for months. I wore the skirt a handful of times. The material of the skirt was too warm for summer and too cold for winter. After paying $48 for a skirt, I ended up donating it to the Goodwill the following year.
The leggings I purchased at the party seemed cute at the time. However, I blame the purchase on a buzz I had from 2 cocktails I drank at the party. The leggings seemed more appropriate for a 5-year-old girl not a woman in her late 30s, so I tossed them in the trash.
Later in the fall, I got invited to another party. I wanted to fix my wrong, and find a pair of legging that I could wear. Thankfully the rep had a pair that was playful but appropriate for my age. The next day, I was excited to wear them on an outing with my son. I put the leggings on just before we left. By the time I returned home 4 hours later, the leggings had two holes in them.
When I messaged the representative that sold me the leggings, she let me know the leggings can rip due to how they are distressed. However, when I purchased them, she never told me they might tear. She let me know she could exchange them for me. I gave her the ripped leggings, and I never heard from her again.
I paid $25 for a pair of leggings, never got my money back, and I lost a friend.
By this point I was tired of the LuLaRoe madness in my Facebook feed, I posted a link critical of the brand. During this time thousands of customers experienced the same issue I had with the leggings. The leggings were ripping in the legs. Women shared pictures in Facebook groups of the butt ripping out of their leggings after one wear. I wanted to alert my friends to be cautious of the clothing.
LuLaRoe sells their brand as “Empowering” for women. Consultants are told they are “Small Business Owners” or “Entrepreneurs.” Because I’m a small business owner, I pointed out that in real small business you control the entire process from start to end.
I tried to explain that joining a company like LLR is no different than every other MLM scam out there. They set pricing, product, and demand reps make monthly purchases to be eligible for commission. Real small business owners can pick their products. They can choose the price of the products they sell. A small business owner can replenish their inventory as they see fit.
When I pointed out to numerous friends they could be involved in a fraudulent Pyramid Scam, they called me anti-women and anti-empowerment. My friends spoke the “corporate speak” from LLR. All their words seemed contrived, crafted, and manufactured by the executives of LLR. Honestly, I told my husband, “My friends are brainwashed.”
After that post, I lost at least 10 Facebook friends and a few friends from my real life. LLR had somehow become a cult. My advocacy against them led to real life shunning.
Fast forward to 2018; my Facebook page isn’t full of LLR leggings. No one has added me to any groups to hawk ugly, poor quality, and expensive clothing. The fad seems to be coming to an end.After writing about the destructiveness of MLM companies earlier this week, I wondered why we don’t hear much from LLR anymore. Well, it turns out it’s because there is a massive class-action lawsuit by both representatives and customers. The Class-Action lawsuit is for a staggering one billion dollars.
When I searched for LLR groups on Facebook, I noticed more groups pop up for Going out of Business than actual sales. It seems there has been a mass exodus of representatives leaving the company. There is a Facebook Group LuLaRoe Defective with more than 55,000 members.
LLR may have started out as a way to empower women, but today it seems more women are unhappy with the business than satisfied. In 2016, I saw the scam they were running. It was hard to ignore my friends losing money. Additionally, my heart broke watching friendships dissolve over defective clothes.
To save others from the heartache I witnessed, I spoke out against them. In turn, I lost friendships that I thought would last a lifetime.
The real impact of predatory companies like LuLaRoe is far more than a financial burden. When relationships and friendships crumble, they have become more than a financial burden to our society. They have become a bacteria or parasite that is ruining our lives.
Nothing is empowering about losing friends, screwing friends over, or losing thousands of dollars.
Stay away from this company and their horrible leggings.