Actress Jameela Jamil hates that the Kardashian women use their fame to promote unhealthy weight loss products, and I love her for it. Jameela Jamil is an actress, feminist, and founder of the Instagram campaign “IWeigh.”
The Instagram campaign was founded after Jameela saw a photo shared of the Kardashian women that detailed the weight of each of the women. She hated seeing the women’s worth being reduced to the amount they weighed. More importantly, she disliked the responses of young women.
In an interview, she told Today about why she launched the campaign,
“I was in the explore page, which I highly advise against, and I saw a picture of all the Kardashians and it had their weights written across their bodies,” she said.
“And I saw thousands of comments from girls, some worrying that they were the same height as one of the Kardashians but weighed more. And once I clicked that one post, because of the algorithm, all these other posts came up. I went nuts.”
Jameela Jamil stars on the NBC hit “The Good Place.” Originally from London, England, Jamil moved to the United States to pursue a career in acting. With her striking dark eyes, intelligent dialogue, and quick wit, she is working to change the way women and young girls value themselves.
Instead of using her fame to promote fad diet drinks or flaunt her abs, Jamil has decided to fight back against a culture that devalues women. Her fight to change women’s perception of themselves started after she found an Instagram post of the Kardashian women.
After she saw the photo, she uploaded an image of herself. Included on the image of herself, she shared attributes about herself that she liked the most,
View this post on Instagram
Dear everyone. It’s #mentalhealthawareness week. And while I have in my life, struggled with severe anxiety. Bad role models in magazines and on the television, and thinspiration accounts on the internet also lead me to a severe eating disorder until I was 18, so bad that my period stopped for three years in my teens.
This is why I am so volatile when I see triggering things in media, things that would hurt girls who are as vulnerable as I was back then. Please check out my Instagram account @i_weigh which tells society and it’s sickening emphasis on our size and age to go fuck itself, and allows us all to take a minute to remember all the good shit we are and do, and how we make others feel.
After she shared the picture, other women created their photos. Soon her simple photo created a movement on Instagram where women began sharing all the things they loved about themselves. She created an Instagram account for the campaign which has 569,000 followers.
Through her advocacy, she works to change the value society places on the feminine aesthetic. She aims social media influencers that push unhealthy weight loss products.
Perhaps the most successful influencers on all of the social media platforms are the Kardashian women. Kourtney, Kim, Khloe, Kendall, and Kylie have amassed millions of followers and use their platforms to push weight loss products, make-up, waist trainers, and upload selfies of them.
Both Kim and Khloe have spent years obsessing over their weight. Khloe wrote a book and starred in a show about having a “revenge body.” Kim published a book of all of her selfies and promotes diet products. Neither woman is overweight, but their obsession with weight is evident to anyone that follows them.
Knowing that these women influence young girls around the world, Jamil has used her platform to call out these women for promoting an unhealthy image to their followers. Most importantly, Jamil takes issue with the women’s constant promotion of diet products.
Jamil believes the message sent by the Kardashians and other influencers that push these products is that women are only worth what they weigh and how they appear.
The actress has been candid in interviews that she suffered through an eating disorder for years. She hopes with her campaign to help young girls find value in their intelligence, personality, and contributions they give to society.
Recently, Jamil attacked the Kardashian’s on Twitter and Instagram for promoting a toxic feminine ideal.
When Kim Kardashian shared a photo of her sucking on a weight loss lollipop, Jamil Tweeted:
After Khloe Kardashian uploaded a picture of her abs and promoted a weight loss tea, Jamil demanded that Khloe stop lying. She pointed to Khloe having access to personal trainers, nutritionists, and cooks to help her obtain her body.
When the Kardashian’s defended their choice to hawk the products, Jamil clapped back a biting tweet. She said the same companies offered the same opportunities to promote weight loss products. However, she refuses because she knows the message they send to young girls.
She also tweeted a photo that outlined her frustration about how Kardashian’s continue to sell weight loss products.
Jameela also started a petition to stop celebrities from selling bogus health products. Her Change.org campaign, “Stop celebrities promoting toxic diet products on social media,” has more than 225,000 signatures.
For the first time in a long time, we finally have a woman using her celebrity for noble reasons. Too often female stars fall victim to the over-sexualization of the industry.
Jameela is standing up for the little girls that are affected by the messages sent by women like the Kardashians. Her work is making a difference. Her IWeigh campaign is less than a year old, and women continue to join the movement.
If you want to join Jameela’s campaign against the toxic feminine ideal, make sure to follow her Instagram page. The page shares uplifting imagines and sayings that promote body positivity. Finally, something on the internet that will make young women realize they are worth more than their looks.
Thank you, Jameela!
*Katie Joy is a columnist and hosts Without A Crystal Ball on Patheos Non-Religious Channel. She writes articles on parenting, disability advocacy, debunking pseudoscience, atheism, and crimes against women and children.
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