Scientology seems almost exclusively to be considered fair game (pun intended) for ridicule and criticism among New Religious Movements, and this may have much to tell us about the theoretical models scholars are using, and the institutional factors at play in the legitimisation of particular traditions in the academic and popular discourse. We discuss insider scholarship and the control of information; the Free Zone and the Church; strategic use of the category 'religion'; and how we see scholarship developing in the post-Hubbard era