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Advertising at Patheos.com
Each year, more Americans go online for faith-related matters – and increasingly, their destination of choice is Patheos.com.

Today, more Americans than ever identify themselves as spiritual, and 82 million of them use the web to read about religion and spirituality (about two-thirds of all Internet users). Patheos.com’s rapid growth is evidence of the need for quality, credible religion content on the web.

Since launching in 2009, Patheos has grown to become one of the largest religion/spirituality sites on the web, and it has earned a reputation of being the premier online source for smart commentary on faith, enlightening reflection and valuable, objective educational resources.

Patheos is a place to explore the world’s belief systems, engage with the global online community for spiritual interaction, and deepen one’s own faith by reading some of the best writers and most respected scholars on the web.

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Our Audience
Patheos attracts several distinct audience groups – from curious seekers to committed believers, as well as preachers/clergy, academics/teachers, parents and students.

The site focuses on the English-speaking audience. Within the larger population, there are three key demographic groups that map closely to the personas targeted by the site:

  • 35-60 year old (seeker/believer/preachers); middle class and above; 65% female and 35% male.
  • 30-40 year old (parent/teacher); middle class and above; 65% female and 35% male.
  • 15-25 year old (student); all income classes; 50% female and 50% male.

As the graphs illustrate, Patheos visitors are better educated and have a higher household income than the median Internet user.

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Why Advertise With Patheos.com?
Patheos is the web’s most respected site for credible, objective information on all of the world’s major faiths, and the site’s rapid growth is expanding the power and presence of the Patheos brand.

Advertisers choose Patheos because of this brand, and because the site attracts both ardently religious visitors and open-minded seekers interested in deepening their faith. They also choose Patheos because of the site’s high standards for quality and commitment to a respectful dialogue.

If you want your company’s message in front of thoughtful people who care about matters of faith and religion, the Patheos audience is for you.

Patheos.com Features

  • A collection of some of the most well-known and widely read bloggers in the world of religion
  • A group of weekly columnists covering all major faiths and traditions, as well as current events and spiritual reflections
  • An expansive Library of religious traditions, produced and peer-reviewed by leading theological experts
  • Faith-specific Portals with some of the best reading and discussion of a particular faith on the web
  • A series of intuitive and educational Lenses that provide comparisons between different Religions and Faiths
  • A searchable Directory of Worship Communities with more than 300,000 entries, including addresses and maps

 

 

Web Site Advertising Programs

Sponsor Areas of the Site
Category Sponsorship opportunities allow you to place your brand on Patheos pages that fit your organization. Do you like a particular columnist or blogger? You can sponsor his or her page. Do you want your brand next to a specific page in our religion Library, or on a particular Faith Portal page (such as the Catholic or Mormon Portal)?
Page sponsorships ensure your advertising is closely linked with relevant information on Patheos, and can be purchased either through roadblock (exclusive) or shared options.

Targeted Advertising
Are you most interested in targeting a specific subset of Patheos visitors – say, Catholics? Or residents of Texas? Focus your advertising through:

  • Geographical Targeting: Country, state, metro or city.
  • Channel, Faith, Columnist or Blogger Targeting: Target specific content (like a columnist, blog, or faith portal) and build frequency with visitors having similar interests.

Book Club and Featured Book Portal
The Patheos Book Club and Featured Book sections allow publishers and authors the opportunity to promote book releases, present their authors’ current and past works, and use the Patheos platform to drive exposure of the book.

Run-of-Site Advertising
(Category sponsorship areas excluded).
Run-of-Site advertising reaches the broadest possible audience at Patheos: a rich mixture of curious seekers, the ardently faithful, academics, clergy, and more.

Develop a Plan With A Patheos Team Member
A Patheos team member can provide additional information on advertising opportunities and present newly available promotions. We will work with you to customize a plan that reaches your target audience while meeting campaign and budget goals. Our customized advertising plans allow you to:

  • Take advantage of extended term discounts
  • Benefit from Web/Newsletter combo package discounts
  • Customize placement to meet your demographic targets
  • Consider geographically targeted messages when appropriate

 

 

Newsletter Opportunities

Patheos weekly and bi-monthly email newsletters highlight some of the most popular content on the site. Our opt-in newsletters target active, engaged followers of religious and spiritual topics.

  • Pan Patheos – Reach the broadest Patheos audience through this digest of the site’s most popular and important current content and features. Topics span multiple belief systems and provide the religious and spiritual news and commentary that people are talking about.
  • Perspective Newsletters – Target a specific faith group through these Faith Portal newsletters, which provide key insights to living as a follower of a particular faith. For example, you can advertise only on the Evangelical Portal newsletter.

Each newsletter has a limited number of available ads. Ask a Patheos team member for information and pricing details and about special pricing for Web/Newsletter combo packages.

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Patheos Book Club
Each month, Patheos features books and authors in the Patheos Book Club. This high-profile opportunity allows publishers the opportunity to promote book releases, present their authors' current and past works, and reach an online audience that cares about religion and spirituality.

We have a number of different packages to fit a variety of goals and budgets. For more information, please contact a Patheos Advertising Representative.

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Patheos Affiliates
Patheos, the web’s leading destination for balanced views of religion and spirituality, has developed cost-effective products to help organizations connect with our large and growing audience of people who care about faith and religious issues.

Whether you are a worship community trying to reach potential attendees in your community, or an expert in religion or spirituality trying to connect with an audience, Patheos has tools to expand your reach.

Patheos affiliates are organizations that have relationships with (or are comprised of) experts or worship communities. By making your associates aware of our programs, Patheos affiliates receive discounts and rebates that increase with volume.

Examples of affiliate organizations include:

  • Denominational organizations – local, regional or national
  • Groups of consultants, counselors and spiritual directors
  • Professional membership organizations
  • Publishers and media organizations
  • Universities and seminaries

For more information about how a Patheos affiliate program can provide value to your organization and your associates, email us at affiliates@patheos.com.

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