Archie Gottesman is the co-founder of JewBelong.org, a groundbreaking organization and web-based platform originally focused on rebranding Judaism to make it more warm, relevant and welcoming for all, no matter where they are on their Jewish journey! Since May of 2021, JewBelong has also been raising awareness about the evils of antisemitism through their billboard and digital campaigns. JewBelong’s bright pink billboards, with messaging like Let’s be clear: Hamas is your problem too and I need to be able to tell my children I did not stay silent have been in over 31 states, and are laser focused on getting out of the Jewish echo chamber and speaking plainly in memorable sound bites to the 98% of Americans who are not Jewish. Archie resides in New York City.
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