A couple of Australian ad pitchmen created sample ads advocating the banning of all religion.
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A television program on Australia’s ABC1 network, called The Gruen Transfer, discusses the methods, science and psychology behind advertising. Their website has a FAQ pagewhich gives the following definition: “Named for Victor Gruen, who designed the very first shopping mall. The term describes that split second when the mall’s intentionally confusing layout makes our eyes glaze and our jaws slacken… the moment when we forget what we came for and become impulse buyers.”
In four seasons of Gruen, they’ve suggested bringing back child labour, invading new Zealand, euthanasing everyone over 80 and many more ridiculous ideas. This week, they finally found a subject so untouchable that they had agencies actually decline to take part. Adelaide’s Jim Stapleton came up with the controversial Pitch suggestion: a campaign to ban religion.