Judge This: NYC’s Anti-Fattening Drinks Ad Campaign

Saturday on the subway I was enjoying the above poster, as I have numerous times throughout the semester.  And in fact, I haven’t just been seeing it on the subways but in my mind whenever I think of sodas now.  In fact I’ve had this image in my head since before I saw the ad for myself as just hearing it described to me by one of my students, I got the point and appreciated it.

And as someone with terrible eating habits that palpably need to change, I welcome the aggressive attempt to help my mind to better correlate foods and drinks with their actual consequences.  A quick perusal of the internet response to the ad reveals some people seem suspicious and disparage it as a “shock” campaign.  But it’s reality and an attempt to counter the deception of soda’s sweet, sweet taste.  Rational as we may be on one level, on another level, we are animals bodily lured by beautiful sights and sweet flavors and this plays a serious role in undermining our more considered judgments.  If this is what it takes to help our habitually deceived subconscious correlate our food and drink with its actual consequences, then I’m all for it.  I need the visual and so I appreciate it.

But am I wrong?  Is there something I’m missing here?

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