Judge This: NYC’s Anti-Fattening Drinks Ad Campaign

Saturday on the subway I was enjoying the above poster, as I have numerous times throughout the semester.  And in fact, I haven’t just been seeing it on the subways but in my mind whenever I think of sodas now.  In fact I’ve had this image in my head since before I saw the ad for myself as just hearing it described to me by one of my students, I got the point and appreciated it.

And as someone with terrible eating habits that palpably need to change, I welcome the aggressive attempt to help my mind to better correlate foods and drinks with their actual consequences.  A quick perusal of the internet response to the ad reveals some people seem suspicious and disparage it as a “shock” campaign.  But it’s reality and an attempt to counter the deception of soda’s sweet, sweet taste.  Rational as we may be on one level, on another level, we are animals bodily lured by beautiful sights and sweet flavors and this plays a serious role in undermining our more considered judgments.  If this is what it takes to help our habitually deceived subconscious correlate our food and drink with its actual consequences, then I’m all for it.  I need the visual and so I appreciate it.

But am I wrong?  Is there something I’m missing here?

Your Thoughts?

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About Daniel Fincke

Dr. Daniel Fincke  has his PhD in philosophy from Fordham University and spent 11 years teaching in college classrooms. He wrote his dissertation on Ethics and the philosophy of Friedrich Nietzsche. On Camels With Hammers, the careful philosophy blog he writes for a popular audience, Dan argues for atheism and develops a humanistic ethical theory he calls “Empowerment Ethics”. Dan also teaches affordable, non-matriculated, video-conferencing philosophy classes on ethics, Nietzsche, historical philosophy, and philosophy for atheists that anyone around the world can sign up for. (You can learn more about Dan’s online classes here.) Dan is an APPA  (American Philosophical Practitioners Association) certified philosophical counselor who offers philosophical advice services to help people work through the philosophical aspects of their practical problems or to work out their views on philosophical issues. (You can read examples of Dan’s advice here.) Through his blogging, his online teaching, and his philosophical advice services each, Dan specializes in helping people who have recently left a religious tradition work out their constructive answers to questions of ethics, metaphysics, the meaning of life, etc. as part of their process of radical worldview change.