In a bafflingly stupid and irritating new ad, Johnson & Johnson make the case that part of the special “human” touch that nurses add to the care of patients is their willingness to employ superstitious techniques to help them:
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Yes, superstitiousness is very human, but that’s to our embarrassment, it’s not a sign of our wisdom, our empathy, or our ability to strategize shrewdly, and shouldn’t be slyly reinforced as though it were any of the above.
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