A 1917 Subway Car Back In Service In NYC

There is a subway that I sometimes ride that shuttles back and forth all day between Grand Central Station and Times Square and it is the most wonderful subway advertising experience because the entire interior of the train will be designed as a giant ad for something—be it the baseball playoffs or a Broadway show or an airplane, etc. So, it’s this complete immersion advertising, which while it sounds sick from a manipulation of people standpoint, is exciting from an aesthetic standpoint anyway.

Well, it looks like HBO has taken that concept a whole other step and has started running an actual 1920s subway train throughout September on weekend afternoons to promote their show Boardwalk Empire. They will even give out complementary MetroCards in the train’s limited vicinity. It will only make the 42nd, 72nd, and 96th Street stops on the 2/3 red line.

Via Laughing Squid and The Gothamist.

Now, if you happen to take this train, and the conductor gets knocked unconscious and misses a crucial turn and the train starts heading full steam towards 5 workmen who don’t expect it to be on that track and the only way to stop it from hitting them is to switch the track to kill another unexpecting workman on another track, would you do it?

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