A 1917 Subway Car Back In Service In NYC

There is a subway that I sometimes ride that shuttles back and forth all day between Grand Central Station and Times Square and it is the most wonderful subway advertising experience because the entire interior of the train will be designed as a giant ad for something—be it the baseball playoffs or a Broadway show or an airplane, etc. So, it’s this complete immersion advertising, which while it sounds sick from a manipulation of people standpoint, is exciting from an aesthetic standpoint anyway.

Well, it looks like HBO has taken that concept a whole other step and has started running an actual 1920s subway train throughout September on weekend afternoons to promote their show Boardwalk Empire. They will even give out complementary MetroCards in the train’s limited vicinity. It will only make the 42nd, 72nd, and 96th Street stops on the 2/3 red line.

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Via Laughing Squid and The Gothamist.

Now, if you happen to take this train, and the conductor gets knocked unconscious and misses a crucial turn and the train starts heading full steam towards 5 workmen who don’t expect it to be on that track and the only way to stop it from hitting them is to switch the track to kill another unexpecting workman on another track, would you do it?

Your Thoughts?

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About Daniel Fincke

Dr. Daniel Fincke  has his PhD in philosophy from Fordham University and spent 11 years teaching in college classrooms. He wrote his dissertation on Ethics and the philosophy of Friedrich Nietzsche. On Camels With Hammers, the careful philosophy blog he writes for a popular audience, Dan argues for atheism and develops a humanistic ethical theory he calls “Empowerment Ethics”. Dan also teaches affordable, non-matriculated, video-conferencing philosophy classes on ethics, Nietzsche, historical philosophy, and philosophy for atheists that anyone around the world can sign up for. (You can learn more about Dan’s online classes here.) Dan is an APPA  (American Philosophical Practitioners Association) certified philosophical counselor who offers philosophical advice services to help people work through the philosophical aspects of their practical problems or to work out their views on philosophical issues. (You can read examples of Dan’s advice here.) Through his blogging, his online teaching, and his philosophical advice services each, Dan specializes in helping people who have recently left a religious tradition work out their constructive answers to questions of ethics, metaphysics, the meaning of life, etc. as part of their process of radical worldview change.