Virginia Sole-Smith has an article in Harper’s about Mary Kay, which amounts to nothing more than an Amway-style pyramid scheme for women that “preys on desperate housewives” who think they’re going to get rich selling makeup to their friends.
Most of today’s Mary Kay ladies are struggling, though, even as the company flourishes at their expense. Tracy Coenen, a financial-fraud investigator and the founder of the online community Pink Truth, estimates that Mary Kay consultants can hope to clear $25,000 per year, at best. Most who make money earn about minimum wage, while fewer than 300 of the 600,000 Mary Kay ladies in the United States net a six-figure income. The women I interviewed for “The Pink Pyramid Scheme” told me stories about struggling to patch together daycare or to survive high-risk pregnancies while working long hours scouting prospects and hosting parties without any guarantee of a sale. Debts mounted, marriages failed. They couldn’t have it all because Mary Kay’s business model (like that of any multilevel-marketing enterprise) is designed primarily to profit from, rather than enrich, its workforce.