O’Reilly Producer Outraged. Film at 11.

One of the irritating commercials on TV right now is the one for Samuel Adams beer, trying to tie beer to the Founding Fathers and the Declaration of Independence. But to one of Bill O’Reilly’s producers, the problem is that it doesn’t use God to sell beer too. And, uh, terrorism.

In the “Independence” television spot that began airing last month, an actor in a Samuel Adams Boston Lager commercial quotes from the Declaration of Independence.

“Why name a beer after Samuel Adams? Because Samuel Adams signed the Declaration of Independence,” the actor says. “He believed there was a better way to live: all men are created equal. They are endowed with certain unalienable rights: life, liberty, and the pursuit of happiness. Smooth, flavorful, we bow to no kings. Samuel Adams Boston lager: declare your independence.”

On Friday, the three Fox & Friends guest hosts expressed outrage that the brewer had not included the phrase “endowed by their Creator” in the commercial.

“When political correctness takes over the beer advertising industry, the terrorists have won,” said Watters, who is better known for his job as a producer on Bill O’Reilly’s Fox News show. “I mean, this is absolutely outrageous!”

“You know, maybe it’s because Sam Adams was the tea party guy — he started the Boston Tea Party — maybe the tea party’s being targeted here,” he added.

No, there clearly is no limit to how utterly ridiculous these people can be. Seriously? The terrorists have won if they don’t use God to sell beer? That’s “absolutely outrageous”? That’s what gets you outraged? Really? Seriously, how does someone say something that stupid without feeling any shame or embarrassment?

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  • Chiroptera

    Funny thing is, I’d’ve guessed that the Samuel Adams brewery’s PR people thought about the God part, they deliberately left it out because they were afraid of antagonizing the evangelicals for using God to sell beer.

  • teawithbertrand

    I picked up on that the first time I saw the commercial and have been waiting for the outrage. What took them so long? Assholes.

  • keithb
  • John Hinkle

    I don’t watch Fox, but I wonder if Sam Adams beer advertizes there. It’d be funny if they told Fox to stuff it and pulled all their advertizing.

  • Trebuchet

    Fox doesn’t dare say it, but they probably dislike the commercial because it’s a black guy in it. And aren’t most of those lines by Jefferson, not Adams?

  • D. C. Sessions

    Seriously, how does someone say something that stupid without feeling any shame or embarrassment?

    The pay is very, very good. Not to mention the perks.

  • I’ll do them one better:

    Modusoperandi Lager: The only beer endorsed by God Himself.

    Modusoperandi Lager, for the Lord did say in Holy Scripture “…and let those with thirst go out and purchase themselves a flat of Modusoperandi Lager.” (Brew4:11).

    Modusoperandi Lager: Made in America. By Jesus.

  • Modus:

    Now come on, everyone knows that Jesus only makes wine…

  • OMFG, they declare their stupidity with every utterance.

    The commercial is paraphrasing the DoI, not quoting it verbatim. The emphasis is on the equality and pursuit of happiness, not who created us, which is irrelevant to declaring Independence.

    And I agree with Chiroptera. Damned if they do, damned if they don’t. Leave it in or take it out, you’re going to hear from some faction of Christianhood either way.

  • matty1

    @8 That isn’t true he also does holy spirit (100% proof)

  • matty1

    I am pleased to learn Americans have a right to be ‘smooth and flavorful’ but disappointed that the claim about tying beer to the Founding Fathers wasn’t more literal. A show where someone has to chase down people in 18th Century costumes and strap a can to them would be quite amusing.

  • tblade

    I like that commercial!

    And now I like it even more since it sets off the looney wingnuts.

  • In our neck of the woods god is why we have dry counties, lol.

    So for Fox to be upset that god was not mentioned in a beer ad seems even more ridiculous from a NE Mississippi perspective whether you’re a christian or not.

    Next up the “war on beer” where only the blessed brew should be consumed, smh…

  • D. C. Sessions

    everyone knows that Jesus only makes wine…

    Nope. I’ve talked to him at the microbrewery. Not all that fond of his IPA but the black lager is pretty good. If you ever get a chance, look him up — Jesus Baca.

  • I saw a headline yesterday about “conservatives outraged about godless beer ad” it took a few seconds to register that I had moved on from reading the onion and was currently reading Yahoo news.

  • mucklededun

    Don’t overlook this beer

  • Draken

    Did Adams postulate that all beer is created equal? Not much of a beer lover then was he?

  • @10

    That’s ‘Wholly Spirit’

  • alwayscurious

    That will be quite the fight to watch: Fox vs. Beer! My money’s on Big Beer winning!

  • Ellie

    “In heaven there is no beer. That’s why we drink it here.” I guess Mr. Oh Really doesn’t know that song. His musical tastes are probably too sophisticated.

  • caseloweraz

    Perhaps the Fox folks could induce the World’s Most Interesting Man to throw over Dos Equis and hawk the beer of their choosing.

    “I rarely watch Fox News, but when I do I prefer to drink the beer God prefers.”

    Stay goofy, my friends.

  • jnorris

    The Faux News people didn’t happen to say which brand of beer, domestic or foreign, god favors? If I’m going to drink a beer I want a holy and blessed brew.

  • Subtract Hominem

    Don’t worry, jnorris. We already know that He’Brew is The Chosen Beer™.

  • John Hinkle

    Didn’t Ben Franklin say [paraphrasing]: Beer is living proof that God loves us. Ergo God must’ve had a hand in its creation. Therefore why would the Fox people want to diss a beer company, especially after one of the Founding Fathers associated God with beer? I mean… and another thing… woa, the potency of this La Fin du Monde always catches me off guard. Carry on…

  • Coors is presumably the Beer of God given that the Coors family have long supported right wing causes.

  • dan4

    “Smooth, flavorful, we bow to no kings.”

    What does the (supposedly) “smooth” and “flavorful” taste of a beer have to do with bowing or not bowing before kings?

  • Chiroptera

    Smooth, flavorful, we bow to no kings.

    Extra point if they were consciously thinking of Budweiser when they wrote that!

  • kermit.

    Ellie “In heaven there is no beer. That’s why we drink it here.” I guess Mr. Oh Really doesn’t know that song. His musical tastes are probably too sophisticated.


    I don’t know if I would call “Jesus loves me, this I know” sophisticated.

  • Skip White

    I’d find it more outrageous that the guy on the commercial might have been considered property back when the Declaration of Independence was written.