Go into any department store these days and you’ll find a staggering array of products being sold with the Duck Dynasty douchebags all over them, from beer cozies to t-shirts to weapons. So why not market Christianity to the masses with a brand new Duck Dynasty-themed Bible?
The reality TV stars will next release “The Duck Commander Faith and Family Bible,” a King James translation of the Old and New Testaments that will include branded features about the family.
The Bible, which will be published Oct. 28 by Thomas Nelson, will focus on patriarch Phil Robertson’s five core values — faith, family, fellowship, forgiveness, and freedom…
The Bible will include “30 life-changing testimonials along with 125 ‘Set Your Sights’ features” from Robertson and his oldest son, Al Robertson, who serve as executive editors for the project.The pair will also outline 52 Bible reading plans with the release.
This should not surprise anyone. Christianity is marketed in this country in a thousand different ways. But seriously, imagine being someone who sees this and thinks, “Oh, I need to have that.” On second thought, don’t imagine it. It’s too frightening. I’m waiting for the commercial with the tagline “Freedom: Brought to you by Exxon.”