Remember after the 2012 election when Herman Cain announced the launch of Cain TV? That lasted about a year before it folded. But inspired by Sarah Palin’s new venture, he’s doing it all over again. This time it’s called the Herman Cain Channel. I’m sure the change in name will make all the difference. Amusingly, the announcement was made on the website of his first failed TV channel.
I like the idea of doing television, and in the past several years I’ve had a number of people interested in working with me to develop TV concepts. The problem always comes when you realize the concept has to be tailored to suit the needs of networks who cater to mass audiences, picky advertisers, etc.
If I can do TV in a way that suits me and my strengths, I think I can do it very well. But when you find that can’t fit any of the established formulas, you start to wonder if you can do TV that works in the real world.
Or at least I wondered that until I started talking to TAPP-TV, and we quickly developed the concept we launch today: The Herman Cain Channel.We’ll have all kinds of features available to you, all online, all on demand when you want to see it. Is it free? No! It’s premium content and we charge $9.99 a month (you saw that coming, right?) for a subscription, or $99.99 for a 12-month subscription.
TAPP-TV, which also produces Sarah Palin’s channel, is led by former CNN president Jon Klein, whose thinking is way ahead of most people when it comes to where TV is going. In working with Jon these past couple of months – and yes, that’s how fast this thing has come together – it’s been clear that he understands the old models that governed the business of television no longer apply. If we can deliver the kind of value and quality you demand – and we will – we can make TV work for you without seeing the product watered down as tends to happen with major network television or even major cable channels.
I wonder if I can get one of his advisers to bet me $2500 on whether this one will last a year.