This is apparently a totally serious idea. An IndieGoGo fundraiser for the McMass project, which seeks to put McDonald’s restaurants in churches to “revitaliz[e] Churches (sic) as centers for conversation and cultural engagement” and reverse the decline in attendance at many American churches.
The McMass Project was founded on the idea that churches need to innovate. Our goal is to establish a precedent and a model for an entrepreneurial church.
Our team at the McMass Project saw the many challenges churches today are faced with, and decided it was time to try something new. Our founder, Paul Di Lucca, one of the creative directors at Lux Dei design, a church branding agency; many of our team have also joined from there. Together, we decided to apply a design thinking process to solve the vacant church problem. Eventually, we arrived at an exciting, entrepreneurial solution.We want to demonstrate a bold new vision for how churches can engage with their surrounding communities, and thrive in the future.
The fundraiser opened two weeks ago with a goal of raising $1 million. So far, it’s raised $167. But I think it’s brilliant. Religion often has so much in common with fast food — cheap, plentiful, full of stuff that’s bad for you. And for communion, they can serve a single chicken mcnugget and your choice of flavors for the blood of Christ.