Beautiful Tech

These photos from inside Google’s data center are making the rounds of the interwebs today (ht to Joseph Susanka for the link). They’re a startling glimpse inside the beauty of elegant technology, with a little help from the photographer’s art. You can take a self-guided walking tour, or just check out this gallery of photographs.

Can photography be art? Can tech be beautiful? You tell me:

For those wondering about the colored conduits and pipes, here’s a little overview of Google’s energy use and cooling needs.

About Thomas L. McDonald

Thomas L. McDonald writes about technology, theology, history, games, and shiny things. Details of his rather uneventful life as a professional writer and magazine editor can be found in the About tab.

  • victor

    As someone who has worked the past 14 years in and out of ginormous Data Centers, I’m past the point where I could ever view photographs of them as anything other than literal representations of noisy, labyrinthine, dehumanizing citadels of soul-sucking ennui.

    Painting the chiller pipes up in bright colors, though, does lend the spirit-crushing agondy a certain whimsical touch, though, not unlike being slowly tortured to death by someone wearing a clown mask.

  • Ted Seeber

    Try printing up “Unauthorized Personnel Only” signs and sticking them on doors at random.


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