Carphone Warehouse has been forced to apologise to anti-abortionists over advdertisements that it insisted was completely unrelated to the debate about abortion in Ireland.
According to this report, Cora Sherlock, the deputy head of the Pro Life Campaign organisation, told the BBC:
Whether intended or not, it suggests a link to the pro-choice side of the abortion debate.
But the company said:
Carphone Warehouse is not commenting, advocating or promoting any viewpoint on this debate. That is for individuals to make their own decisions.
However, a later report said the Chairman Carphone Warehouse has apologised for the “offence” caused by the company’s ads.
In a letter to a pro-life advocate who had written to complain about the adverts Sir Charles Dunstone, chairman of Dixon Carphone, who own Carphone Warehouse, said:
I am very sorry that our clumsy advertising caused you such offence. I has been stopped and lessons learned. Please accept my sincere apologies.
The Carphone Warehouse’s “pro-choice” website for the campaign has also been scrapped.
Said Niamh Uí Bhriain of the Life Institute.
After much controversy, including pro-life protests outside its shops and pro-life consumers making their voices heard, we are glad to see that Carphone Warehouse has had the sense to listen to consumers.
It would not serve debate or democracy well if huge global companies were spending massive sums which seemed to push one side of the abortion debate – the side which favours legalising killing unborn babies.
This is especially true at a time when media pressure is already relentlessly demanding a referendum on abortion despite a lack of public interest or support for abortion on demand.
An action alert from the Life Institute said:
Abortion isn’t about choice, it’s about killing a baby and hurting a mother … clearly Carphone Warehouse meant the ads to be provocative. And the truth is that the ‘I’m pro-choice’ slogan is used to justify killing babies.
So, it’s very important that YOU as a pro-life consumer tell Carphone Warehouse what you think TODAY by email, phone and more.
Protestors outside Carphone Warehouse said that they wanted to remind the company that the majority of Irish people were pro-life and objected to firms trying to manipulate the electorate or public opinion.