Infographic: The Case For Girls And How Advertising Could Help

I like posting these; there’s been a few that have caught my eye in the past as a “clever idea” (certainly the one on the great vaccination debate – and who can go past XKCD’s laborious efforts to get across complex topics like the economy visually?)

This one, however, has had an interesting impact (note – click to embiggen):

“The response to Fast Company’s recent feature story, “The Case for Girls,” has been incredible. First, digital agency AKQA’s mock ad campaign became a real-life call to action and a mobilizing worldwide event. Now social media agency Lovesocial has announced a partnership with indie doc Miss Representation and reached out to Fast Company to create an infographic to illustrate the stats featured in our story.”

What’s it about? How to advertise “The case for baby girls in the language of the global consumer”.

The whole thing is based upon how “The evidence is mounting that baby girls are a strong investment,” drawing upon preferences for boys over girls in Asia and a growing pattern of sex selection in other continents – even the USA, with a 2011 Gallup poll reflecting a similar pressure – even a mention of ‘”consumer eugenics” (a term coined by Mara Hvistendahl, the author of the 2011 book Unnatural Selection’.

Some of the stats that you can see in the visual:

 

  • Consumer purchases made by women (USA): 83%.
  • Men who would want a boy if they only had one child: 54%.
  • The year when the average woman may outearns the average man: 2024.

Some of the points made certainly get me thinking – 56% of undergraduates, and yet in two states of the USA, for every dollar earned, they can get 63c or 84c to what a man gets in two states of the USA?

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