“One of the biggest energy bracelets, Power Balance, even paid a $57 million out-of-court class-action settlementafter consumers alleged rampant false advertising regarding the bracelets’ capabilities. That payment forced them into bankruptcy, but they’re still making products. Reach for those profits in any way you can, guys!
Despite these issues, the NBA has gladly taken on Power Balance as a business partner. Although the company no longer lends its name to the home arena of the Sacramento Kings, it does make versions of its bracelets emblazoned with the logos of all 30 NBA teams. Naturally, that means the league also wants players to wear the bracelets as a form of advertisement.”Dallas Mavericks owner Mark Cuban says otherwise: