How Not to Change the Scientific Consensus

A group conservative/libertarian group called the Heartland Institute posted this billboard in Chicago:

The billboard has been taken down. The CEO of Heartland explains: “The Heartland Institute knew this was a risk when deciding to test it, but decided it was a necessary price to make an emotional appeal to people who otherwise aren’t following the climate change debate.”

Emotional appeal. Because that’s exactly the way to help people make an informed decision on a factual matter.

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