When Christian Knock-offs Go Wrong

The tendency of the evangelical sub-culture to take popular ad campaigns and “Jesus them up” a bit is slightly annoying. But hey, they’ve got to keep those Christian books stores in business somehow, and they can’t sell anything that is remotely controversial.

But sometimes, the take-offs are … troubling …


There’s another version at Zazzle. It lacks the New Testament quote, which makes me think it’s to be worn by Jews. Something of a different message there.

Via The American Jesus

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So Long, And Thanks For All The Memories (From Dan)
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  • http://onthewaytoithaca.wordpress.com EvanT

    Well… my mind immediately went a more obscene way with this line. *chuckles*

  • http://cranialhyperossification.blogspot.com GDad

    And the knock-offs just fall a tiny bit short of humorous.

  • http://theotherweirdo.wordpress.com The Other Weirdo

    No thanks, I don’t need to be done. But are we sure we aren’t overreacting to what amounts to the “niggardly” flap in Washington DC a few years back?

    • Kodie

      I have no idea how the “fair use” laws work that allows all these ripped-off logo t-shirts to exist and be sold without any trouble, but once in a while, the company may have a problem with it. I didn’t find out very much, but the NY Jets had recently filed against a Christian t-shirt design using a Christian simulation of their brand. I don’t know how it works because it can look like an endorsement by the company and licensed to the shirt company, but they’re just taken. NY Jets issue was that they didn’t want to be mistaken for endorsement, but the shirt slogan was not derogatory (it just said “MY Jesus”). Seems like on a case by case basis, this shirt designs might be challenged. If someone uses the Staples button and slogan to promote Christianity, it’s not really offensive (it was stupid nonsense but it wasn’t derogatory or confusing), whereas Mountain Dew might have a problem with this. Although, my dad has a “Ford” logo hat that actually says “Fuck”. I don’t know what the difference between fair use and stealing is.

      • http://theotherweirdo.wordpress.com The Other Weirdo

        Cool story, sis. But how does it relate to the “niggardly” flap in Washington DC a few years back?

        Sorry, could not resist.

        • Kodie

          I don’t think that relates to this. “Niggardly” is a similar but different word, and “Jew” is not. The only problem I have with this t-shirt is the kind of people who wear this and similar examples are tacky and ignorant, so it’s painful to live in the world with them. Mountain Dew might have different issues with it. Some of them would be clever if I agreed with them, and some of them could have tried harder, a poor fit. “Do the Jew” – what does that even mean? “MY Jesus” NY Jets rip-off is qualitatively better, not a Jets fan, although I read Tim Tebow tried to stop that shirt! While the NY Jets own the logo being altered if anyone should have a valid complaint, Tim Tebow owns Jesus.

          What does any of this have to do with your other issue? Are we outraged over a little misunderstanding and possible subtext? We’re talking about a fucking t-shirt that misses. It’s sort of like you want us to be more outraged about it so you can compare it to something else, so you can uphold the “hey guys relax, it’s just a t-shirt” point. Hey guys, it’s just a t-shirt.