Taking an insult and turning it into a badge of honor is an old bit of cultural jiu-jitsu. “Queer” is an obvious example. “Atheist” was a pejorative for centuries. The word “Christian” may have started out as a smear.
Rarely has it been done as well as this. When John Scalzi and Mary Robinette Kowal were called “insects” for their efforts to promote women’s equality within the science fiction writers community, Ursula Vernon produced this:
Redirecting you opponent’s strength is probably a lot easier when you have six limbs.