How do you miss this kind of irony?

Saw Rebecca Watson tweet this last night and it made me want to hike to my nearest Mazda dealer just to poop in their parking lot and leave.

Mazda has found a mascot for their new SUV: the Lorax.  Not joking.

Use an icon of environmental preservation and anti-greed to sell a luxury SUV.  Brilliant!

Who told them that was a good idea?  That person needs to be given the Dave Silverman face and demoted to lug nut polisher immediately (unless they secretly hate Mazda).  The only people who are going to get anything out of that commercial are the ones who had LSD for breakfast, and they will be too paranoid to go buy a new SUV.

The CX-5 gets ‘decent’ mileage for a vehicle of its class – ie, a class of vehicles that is too big and too dirty in general – but even still, the idea that a vehicle with a combustion engine would be getting the Lorax seal of approval is simply offensive.

Seriously!  This is like using a cartoon PZ Myers to endorse your local diocese. You’re just going to piss off the people who appreciate the mascot’s message and gain nothing from the people who don’t.

For those who aren’t old enough to remember, watch the Lorax as it was conceived.  It’s worth your time.

About JT Eberhard

When not defending the planet from inevitable apocalypse at the rotting hands of the undead, JT is a writer and public speaker about atheism, gay rights, and more. He spent two and a half years with the Secular Student Alliance as their first high school organizer. During that time he built the SSA’s high school program and oversaw the development of groups nationwide. JT is also the co-founder of the popular Skepticon conference and served as the events lead organizer during its first three years.

  • Robert B.

    What… you… who the hell is managing the Lorax IP? Quisling McTreasonpants? I was already angry about the apparently terrible CGI movie, but that would only have been an artistic betrayal.

  • Malkyrian

    Because Dreamworks apparently thought that using the Lorax to make a terrible movie was a good idea, and it doesn’t really surprise me that corporate assholes are latching onto it because they think that people are too stupid to see the problem with it, and the sad part is they’re probably right.

    If you haven’t yet, go read Natalie’s take on the trailer here. It’s really just sickening what they’re doing.

  • Katherine Lorraine, Chaton de la Mort

    Ow… I think my brain just broke from the dissonance…

  • We Are Ing

    Hate. Let me tell you how much I’ve come to hate you since I began to live. There are 387.44 million miles of printed circuits in wafer thin layers that fill my complex. If the word ‘hate’ was engraved on each nanoangstrom of those hundreds of miles it would not equal one one-billionth of the hate I feel for humans at this micro-instant. For you. Hate. Hate.

  • carpenterman

    That ‘whiring’ sound you hear is Theodor Geisel spinning in his grave.
    And We Are Ing; nice Harlan Ellison quote.