OneMillionMoms hates on Ellen DeGeneres and JCPenney

Christina here…

I’m on the mailing list for I love getting hateful mail in my mailbox. Here’s what I got today:

JC Penney Offends Traditional Families Again

February 1, 2012

Dear Christina,

Recently JC Penney announced that comedian Ellen Degeneres will be the company’s new spokesperson. Funny that JC Penney thinks hiring an open homosexual spokesperson will help their business when most of their customers are traditional families. More sales will be lost than gained unless they replace their spokesperson quickly. Unless JC Penney decides to be neutral in the culture war then their brand transformation will be unsuccessful.

Their marketing strategy is to help families shop and receive a good value for their money. Degeneres is not a true representation of the type of families that shop at their store. The majority of JC Penney shoppers will be offended and choose to no longer shop there. The small percentage of customers they are attempting to satisfy will not offset their loss in sales.

JC Penney has made a poor decision and must correct their mistake fast to retain loyal customers and not turn away potential new, conservative shoppers with the company’s new vision.

“Importantly, we share the same fundamental values as Ellen,” said Michael Francis, president of J.C. Penney Company in a press statement. “At JC Penney, we couldn’t think of a better partner to help us put the fun back into the retail experience. Moving forward, we’ll be focused on being in sync with the rhythm of our customers’ lives and operating in a ‘Fair and Square’ manner that is rooted in integrity, simplicity and respect. We’re thrilled that she’s joining our team to help convey the exciting transformation under way.

“They have an incredible vision for the future and are completely re-inventing themselves to become America’s favorite store,” said DeGeneres in a press statement.

By jumping on the pro-gay bandwagon, JC Penney is attempting to gain a new target market and in the process will lose customers with traditional values that have been faithful to them over all these years.

* UPDATE: In a previous campaign we emailed Disney Channel and requested that the film “Little Manhattan” no longer air on their channel or at the very least cut out the offensive scenes. It did not air for some time. During last night’s episode on January 31, the curse word OMM was concerned about being in a children’s movie on a kid’s network has been edited! The 10-year-old Gabe originally said, “What the hell?!” and now the word “hell” has been edited. Instead of the obnoxious beep to bleep out the foul language, which would raise questions, it was just removed.


Make a personal phone call to JC Penney’s customer service department. Their numbers are 972-431-8200 (customer service) and 972-431-1000 (corporate headquarters).

Ask JC Penney to replace Ellen Degeneres as their new spokesperson immediately and remain neutral in the culture war.


Monica Cole, Director

P.S. Please forward this to your family and friends!

I think we have more family and friends than OneMillionMoms has.

DeGeneres raised over 10 million dollars for victims of hurricane Katrina. She participates in The Gentle Barn charity, the Small Change Campaign, Brad Pitt’s Make It Right campaign, food drives, AIDs awareness campaigns, children’s charities, the American Express Member’s Project, Breast Cancer, the Target Giving Competition and more. If I endeavored to list all of the contributions Ellen DeGeneres has made to society, it would take me all day.  I haven’t even mentioned all of the good she has done for the LGBT community (mostly because OneMillionMoms clearly opposes any good done to the LGBT community).

As far as her popularity goes, I couldn’t help but notice that The Ellen DeGeneres show has won 32 daytime Emmy awards and is viewed by 2.74 million people per episode. Her show is the third highest viewed daytime show. I’ve never seen a cleaner, more charming talk show than hers. Ellen DeGeneres seems like a genuinely awesome, good person. Her largest demographic: women aged 25-45. Plus, she used to work for JCPenney.

Monica Cole says: forget Ellen DeGeneres’ philanthropy. Forget her popularity. Her sexuality, her status as a fag makes her not just unworthy of spokesperson status, but boycott worthy. Anytime we acknowledge the contributions people have made to society, we had better prioritize ensuring they aren’t gay, because we all know people shouldn’t be acknowledged as worthy of anything if they love members of the same sex. It doesn’t matter how many contributions they have made to society.

This is not neutrality. This is hate. I lack the capacity to articulate this in any other way. If JCPenney removes Ellen as a spokesperson due to pressure from this hate group, they will fail at neutrality. Neutrality doesn’t mean, “never, ever hire a gay person to be the face of your company”. Cole demands a world whitewashed of anyone who doesn’t conform to her narrow view of  “traditional values”.

Oh and hey… does OneMillionMoms even have a million mom activists? Nope…

We are searching for one million moms who are willing to join the fight for our children.”

We need to let JCPenney know that OneMillionMoms is wrong. If you agree, go tell them to keep Ellen as their spokesperson. Tell them not to let hate win. Tell them you support their inclusiveness and neutrality. Tell them OneMillionMoms doesn’t represent you. You can do so via the phone numbers above or via the customer contact form here.

While you’re at it, go over to OneMillionMoms and tell them what you think of their hatefulness. Here’s their Twitter: @1milmoms and their Facebook page. Since they are a subgroup of AFA, you can email them at

Learn more about Christina and follow her @ziztur.


ACTIVISM: I guess I’ll be spending a week at Camp Quest KC…
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About christinastephens
  • JT Eberhard

    Christina left out the final line of the email.

    P.S. Please forward this to your family and friends!

    I thought to myself “Hey! Christina and I have a lot of friends who’d love to know about this!”

    Tee hee hee. :)

    • cafeeineaddicted

      You gotta love their cheek. “One Million Moms”, “Catholic League” Grandiose names for a couple of people with a laptop and a chip on their shoulder.

    • Christina


  • Mriana

    I think if JC Penny wants Degeneres as their spokesperson they should have her. It’s no skin off my back nor will it affect me shopping there. What would be even cooler is if they got George Takei too. :D

    • passerby

      OH MY! *Takei’d*

      Honestly, I don’t shop there anyways, but from a purely business standpoint I think that Ellen’s endorsement will bring in more than enough new customers to replace the ones who listen to OMM. It’s just another small branch of a hate organization getting butthurt that it isn’t getting its way.

  • Ace of Sevens

    Ellen is also way funnier than most JCPenney customers, weighs less and makes more money. Why, she’s unrepresentative all around.

  • Kris Preusker

    I don’t know why, but something about Ellen always makes me want to hug her. She’s like the favourite aunt I never had.

    • WMDKitty

      Some people just give off that “vibe”, man.

    • kel

      Best description of her …ever

  • imjustred

    I do a fair amount of shopping at JCP. It all ends if they cave in.

  • eric

    “the curse word OMM” indeed!

  • Sarah D

    I think, because of Ellen D. I will certainly want to go to J.C. Pennies where usually I avoided the *hell* out of it before. I hated that only “traditional” families went there. That left out my family, poor divorcee with three children and the mother being a gay that ran out on us. So Ellen has now made J.C. worth it to me.

    Maybe moms don’t know best for their children, to teach such hatred and bigotry. I feel sorry for those kids.

  • sparky_ca

    I’m adding JC Penny’s to my list of stores. I used to be almost exclusively a Macy’s shopper, because they are very trans friendly in their dressing rooms. Or at least their corporate policy is. Glad to add another LGBT friendly store to my list.

  • Cunning Pam

    I used to be an “Avoid JCP at all costs” shopper. However, Ellen is amazing, and added to all the other changes JC Penney is making, I will take a new look now. Also just sent them an email at the link provided encouraging them to not cave in to any pressure to drop Ellen.

    @3 Ace of Sevens, what’s up with the fat shaming? Very uncool.

  • Mriana

    @passerby I don’t shop there either, but I have thought about it occasionally. It’s just they are more expensive than the dreaded Walmart. I don’t like Walmart, but next to the Dollar General, they’re cheap… so are their goods.

  • Grimalkin

    I almost have a feeling that OMM is paying more attention to Ellen’s sexuality that JCP is. I rather doubt that JCP is using Ellen because she’s gay, or because they want to specifically be gay friendly. I’d assume they’re using her more because she’s Ellen fucking Degeneres.

    Not to say that JCP isn’t being gay friendly- they are- but she’s defined by so much more than just happening to be gay. I think OMM is making a bigger deal over her sexuality than anyone else, which is pretty typical of groups like that.

    And thanks to them making such a big deal, I think I’m going to have to make a point of shopping at JCP. Yaaaay Streisand effect!

  • Aaron B

    Just posted this to JCPenney feedback page.


    I would like to applaud JCPenney for teaming up with Ellen DeGeneres to promote the JCPenney brand.

    Ellen is such a brilliant woman who defied many trends and challenges in the pursuit of her own identity and happiness.

    My wife enjoys watching the Ellen DeGeneres show and the brands and sponsors of the show do garner a very positive association.

    JCPenney has many values at it’s core and as your website explains, you treat people as you would like to be treated, Fair and Square.

    Good work by JCPenney and my full support to the partnership with Ellen DeGeneres.

  • Zinc Avenger

    1,000,000 moms. 2,740,000 viewers. Any questions?

  • Sylvie Galloway

    I just sent a congratulations message to JCP on the hiring of their new spokesperson. I will then be emailing this particular group informing them that this mom and former employer of JCP is tickled that the choice made by the retailer.

  • jamessweet

    During last night’s episode on January 31, the curse word OMM was concerned about being in a children’s movie on a kid’s network has been edited! The 10-year-old Gabe originally said, “What the hell?!” and now the word “hell” has been edited. Instead of the obnoxious beep to bleep out the foul language, which would raise questions, it was just removed.

    What the hell?!

  • Vicki

    Done–and I pointed out to them both that I shop there regularly (which is true) and that they have a significant number of lesbian and bisexual women, including me, in their customer base.

  • MarkNS

    The OMM FB page seems to be blocked. I can’t get to it to be a smartass. I’m very disappointed.

  • katie

    bahaha. I left comments on the FB page for millionmoms last night…nice ones! Just supporting my view. Things like “yay for JCP!” and “it’s such a shame SGK is pressured like this” and they blocked me from writting on or liking anything on their page….

  • otrame

    I left an email for Penney’s and told them not to listen to the haters.

  • Robin

    I’ve been shopping at JCP since the late 60′s and I’m a big fan of Ellen’s and I’m not gay! I think she will be an asset to JCP and there is no reason for her to quit being the spokeperson. Get over it this is why most of the children are so screwed up because of the zero tolerance and no christian values taught. “People in glass houses should not throw stones/Love one another as you yourself would want to be loved, etc etc.”

  • CSB

    I am not a member of the Million Mom’s whatever that was or the Family Association that they are under. I am however a Christian that does oppose same sex relationships. With that being said I am not a person you could ever accuse of being hateful/unloving towards those that make that choice of for their life. I do not agree with the sometimes hatefulness found on those organizations websites. However, that very same hatefulness is present on this site! The same sex community advocates that they are an accepting/loving community towrds all but then the websites/newsletters are loaded with hate as well.

    If want to be treated with respect than first show that respect!

    • Cafeeine

      You say you come here and find hate, but is it hate, or is it annoyance and justified anger? And is that anger hate directed towards heterosexuals in general, Christians or theists in general, or is it directed at people who are directly acting on their prejudices?

      You say you’re not a member of OMM or the AFA. Did you visit their site or e-mail them to protest their bigoted actions that promote the hate you say you’re against?
      Or did you only come here to chastise gay & gay-friendly people for being too loud in opposing them?

      You say you “oppose same sex relationships”. By doing so you fail to treat your fellow human beings as equals and are (actively or passively) denying them their civil rights. Why do you come here demanding respect when you have already declared you’re not giving any back? Why do you declare you’re not a hateful person while coming here to defend hateful actions? Actions speak louder than words.

  • rpell

    i am a Christian and gay and find it sad that intolerance still exists, glad I live in the UK and not subject to such mindless crap. True Christians would not perscute people for what ever reason. I hope JC Penney stick by their guns and folk start boycotting one million mums. I feel sorry for any child of theres that is born gay.

  • Clif Overby

    As a Christian and a Republican, I applaud the efforts of JCPenney to include same sex families in their marketing. There are many more Republicans like me who will not yield to those who would oppress entire segments of our population. I am searching for businesses and polititians who are supported by OMM, my votes and my dollars will go elsewhere.