OneMillionMoms hates on Ellen DeGeneres and JCPenney

Christina here…

I’m on the mailing list for I love getting hateful mail in my mailbox. Here’s what I got today:

JC Penney Offends Traditional Families Again

February 1, 2012

Dear Christina,

Recently JC Penney announced that comedian Ellen Degeneres will be the company’s new spokesperson. Funny that JC Penney thinks hiring an open homosexual spokesperson will help their business when most of their customers are traditional families. More sales will be lost than gained unless they replace their spokesperson quickly. Unless JC Penney decides to be neutral in the culture war then their brand transformation will be unsuccessful.

Their marketing strategy is to help families shop and receive a good value for their money. Degeneres is not a true representation of the type of families that shop at their store. The majority of JC Penney shoppers will be offended and choose to no longer shop there. The small percentage of customers they are attempting to satisfy will not offset their loss in sales.

JC Penney has made a poor decision and must correct their mistake fast to retain loyal customers and not turn away potential new, conservative shoppers with the company’s new vision.

“Importantly, we share the same fundamental values as Ellen,” said Michael Francis, president of J.C. Penney Company in a press statement. “At JC Penney, we couldn’t think of a better partner to help us put the fun back into the retail experience. Moving forward, we’ll be focused on being in sync with the rhythm of our customers’ lives and operating in a ‘Fair and Square’ manner that is rooted in integrity, simplicity and respect. We’re thrilled that she’s joining our team to help convey the exciting transformation under way.

“They have an incredible vision for the future and are completely re-inventing themselves to become America’s favorite store,” said DeGeneres in a press statement.

By jumping on the pro-gay bandwagon, JC Penney is attempting to gain a new target market and in the process will lose customers with traditional values that have been faithful to them over all these years.

* UPDATE: In a previous campaign we emailed Disney Channel and requested that the film “Little Manhattan” no longer air on their channel or at the very least cut out the offensive scenes. It did not air for some time. During last night’s episode on January 31, the curse word OMM was concerned about being in a children’s movie on a kid’s network has been edited! The 10-year-old Gabe originally said, “What the hell?!” and now the word “hell” has been edited. Instead of the obnoxious beep to bleep out the foul language, which would raise questions, it was just removed.


Make a personal phone call to JC Penney’s customer service department. Their numbers are 972-431-8200 (customer service) and 972-431-1000 (corporate headquarters).

Ask JC Penney to replace Ellen Degeneres as their new spokesperson immediately and remain neutral in the culture war.


Monica Cole, Director

P.S. Please forward this to your family and friends!

I think we have more family and friends than OneMillionMoms has.

DeGeneres raised over 10 million dollars for victims of hurricane Katrina. She participates in The Gentle Barn charity, the Small Change Campaign, Brad Pitt’s Make It Right campaign, food drives, AIDs awareness campaigns, children’s charities, the American Express Member’s Project, Breast Cancer, the Target Giving Competition and more. If I endeavored to list all of the contributions Ellen DeGeneres has made to society, it would take me all day.  I haven’t even mentioned all of the good she has done for the LGBT community (mostly because OneMillionMoms clearly opposes any good done to the LGBT community).

As far as her popularity goes, I couldn’t help but notice that The Ellen DeGeneres show has won 32 daytime Emmy awards and is viewed by 2.74 million people per episode. Her show is the third highest viewed daytime show. I’ve never seen a cleaner, more charming talk show than hers. Ellen DeGeneres seems like a genuinely awesome, good person. Her largest demographic: women aged 25-45. Plus, she used to work for JCPenney.

Monica Cole says: forget Ellen DeGeneres’ philanthropy. Forget her popularity. Her sexuality, her status as a fag makes her not just unworthy of spokesperson status, but boycott worthy. Anytime we acknowledge the contributions people have made to society, we had better prioritize ensuring they aren’t gay, because we all know people shouldn’t be acknowledged as worthy of anything if they love members of the same sex. It doesn’t matter how many contributions they have made to society.

This is not neutrality. This is hate. I lack the capacity to articulate this in any other way. If JCPenney removes Ellen as a spokesperson due to pressure from this hate group, they will fail at neutrality. Neutrality doesn’t mean, “never, ever hire a gay person to be the face of your company”. Cole demands a world whitewashed of anyone who doesn’t conform to her narrow view of  “traditional values”.

Oh and hey… does OneMillionMoms even have a million mom activists? Nope…

We are searching for one million moms who are willing to join the fight for our children.”

We need to let JCPenney know that OneMillionMoms is wrong. If you agree, go tell them to keep Ellen as their spokesperson. Tell them not to let hate win. Tell them you support their inclusiveness and neutrality. Tell them OneMillionMoms doesn’t represent you. You can do so via the phone numbers above or via the customer contact form here.

While you’re at it, go over to OneMillionMoms and tell them what you think of their hatefulness. Here’s their Twitter: @1milmoms and their Facebook page. Since they are a subgroup of AFA, you can email them at

Learn more about Christina and follow her @ziztur.


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