AFA’s Naughty or Nice List


Christina here….

One “Million” Mom’s sent me an email!

Dear Christina,

As the Christmas shopping season begins full swing, here is our annual “Naughty or Nice” retailer list. We have taken the top 100 national retailers and reviewed their websites, media advertising and in-store signage in an effort to help you know which companies are Christmas-friendly.

Over the past seven years, OMM has stood firm in the “War on Christmas.” Companies who used to refuse to acknowledge Christmas now have Christmas “shops” inside their stores. Many of them now liberally use “Christmas” in their advertising and in-store signage. Sadly, there are still some companies which refuse to use “Christmas.” They continue to insult and offend Christian shoppers by sticking with their politically correct “holiday” term.

Yaay! I love how OMM can Dixie Dogwhistle what is really a “War Against Inclusion” and pretend that when businesses attempt to be more inclusive during the holidays, that they are somehow unfriendly to Christmas.

I really don’t understand why Christians feel insulted and offended when businesses use the word “holiday” instead of “Christmas” – fuck inclusion, right? YOU MUST ACKNOWLEDGE OUR HOLIDAY EXCLUSIVELY OR WE WILL HURT YOU WITH OUR WALLETS.

Criteria – AFA reviewed up to four areas to determine if a company was “Christmas-friendly” in their advertising: print media (newspaper inserts), broadcast media (radio/television), website and/or personal visits to the store. If a company’s ad has references to items associated with Christmas (trees, wreaths, lights, etc.), it was considered as an attempt to reach “Christmas” shoppers.

If a company has items associated with Christmas, but did not use the word “Christmas,” then the company is considered as censoring “Christmas.”

So even carrying your religious tchotchkes aren’t enough for the AFA?  Not mentioning Christmas does not mean someone is against Christmas. You’re confusing neutrality for persecution, AFA.

If prayer actually did anything, I’d pray that you guys get over your petty persecution complex.

p.s. Here are the companies “against” Christmas:

Companies AGAINST “Christmas”

Banana Republic
Barnes & Noble
Family Dollar
Foot Locker
Gap Stores
L.L. Bean
Limited Brands
Office Depot
Old Navy
Radio Shack
Victoria’s Secret



Learn more about Christina and follow her @ziztur.

About christinastephens
  • iknklast

    Thanks for posting the list, Christina. Lets me know who to patronize with my shopping dollars (though I wouldn’t dream of going into any store other than the grocery store and pharmacy between Thanksgiving and Christmas; I’m not crazy!). If these are the stores that are willing to acknowledge that other people exist besides Christians, than the least I can do is reward that.

  • Glodson

    Our loving god didn’t die on a cross and preach about love and shit for you not to say Merry Christmas. Keep Christ in it! Or burn! Gargdssfsdfsdgsdgsdd.

    That’s what I took from the letter. And I’m sure these companies hate Christmas, and really would rather the whole extremely profitable holiday would go away.

  • DrVonEvilPants

    JC Penny’s is listed as acceptable. Did OMM forget who their spokesperson is?

    • Zinc Avenger (Sarcasm Tags 3.0 Compliant)

      The left millions hands don’t know what the right million hands are doing.

  • Gordon

    I don’t see Christmas as “their” holiday anyway.

  • baal

    I bet they dislike most of the targets for another reason (maybe too many right for LGBT employees, too many blacks in the board rooms) .

  • Kimberly

    Umm don’t they have that backwards – shouldn’t they be upset about people using their religion to make a profit selling overpriced junk in the name of their god. Something about money lenders in the temple.

    • John Horstman

      Naw, American Christians have figured out some way to reconcile hyper-individualism and hoarding wealth with a gospel of community (in-group community, at least, but fuck those other religions/cultures) and poverty. I really am impressed by their abilities to function under massive levels of cognitive dissonance.

  • MrK

    Here In Spain, if someone made a fuss about people or businesses using “Felices Fiestas” (Happy Holidays) instead of “Feliz Navidad” (Merry Xmas), he, she or they would get ridiculed mercilessly and laughed out of the public sphere.

    • iknklast

      When I was a kid, they would have here, too. No one bothered to make the argument that “Happy Holidays” was a war on Christmas.

  • Patrick

    Us yanks seem to have a problem with making Christmas out to be a uniquely Christian holiday. It’s blatantly not the case. If retailers started using the word “Christmas” again, it would serve to help reverse the re-religionifying of a holiday that was well on its way to becoming very secular. In Europe, that’s already the case, they always say happy Christmas, not “holidays”.

    Christmas is the most celebrated and most anticipated holiday of the year for Christians, atheists, agnostics, many Buddhists, Hindus, and other secular people around the world. 80% of American ATHEISTS celebrate the Christmas holiday. It’s a national holiday in the USA, one of only ten. Christmas ISN’T going away as the prominent holiday in our culture. All this “we must say holiday” PC-ing about is only serving to go backward, to make it more religious.

    Christian fundie groups will complain about whatever they perceive they’re being “persecuted” about. If retailers start saying “Christmas” again, they will start complaining that companies are taking advantage of it to secularize it. There’s no winning with them, but Christmas is like Halloween, New Year’s or St. Patty’s Day…. a secularized pagan/Christian holiday that is now universally celebrated. If fundies really cared about the Bible, they wouldn’t be celebrating such an antibiblical holiday anyway.

    • Brad1990

      Maybe they should give themselves a new holiday, celebrated on Jesus’ ACTUAL birthday, during which they can lock themselves in the church and be as miserable and sober and non-consumerist as they wish. Meanwhile on the 25th December, the rest of us can get as drunk and happy as we wish while showering each other with stuff that we really want but don’t really need.

      • John Horstman

        Saturnalia ho!

  • Karen

    God Jul!

  • Kodie

    Christmas is inescapable now due to Christian privilege in the past. Whether or not you are a Christian, it had been forced upon you or celebrated around you until it became a part of everyone’s secular life for 1/12 of every year. I think it is still Christmas and not “the holidays” just because look at it. Christmas is a secular holiday now but it is still Christmas and I call it Christmas (or hell) but the “inclusivity” of Christmas is that everyone does the same things – they exchange gifts and they get drunk at office parties and when they go home. It is like Easter with the chocolate bunny and colored eggs – what does any of this have to do with Jesus resurrecting? It doesn’t. But then you feel a little creepy when you buy Christmas cards with a Santa on them and you realize you have a Jewish friend, and you think that might not be appropriate, and then you get conflicted whether you should include him or not and if that means you have to go out and get more generic cards.

    I have been a secular my whole life and we celebrated Christmas with the tree and the ornaments and the picture at Sears on Santa’s lap. If you happen to be anything that doesn’t celebrate Christmas in such a way, whatever you are swept up in with the rest of American culture is still Christmas. Someone you know is going to invite you to parties, and possibly buy you presents or expect you to bring a dish or dessert. That means you have no choice to be left alone, it’s going to happen. It’s not Christian Christmas, it was forced on us this way or we inherited it, but even my staunch atheist grandfather didn’t go hide in his room when we went over – he opened the presents we got for him and thanked us, and we even watched Miracle on 34th Street on his television without invoking Jesus.

    What the problem is, now that Christians seem to acknowledge other people besides them exist, happen to think Christmas is still a huge holiday specifically for them and don’t account for the rest of us being obligated culturally to participate. That means we go to stores and buy wrapping paper with reindeers on it and garland that looks like snow to put on trees inside our houses. Because we can’t show up without a gift, because we have Secret Santas or Yankee Swaps with our co-workers, and we’ve kind of gotten used to it and I think most of us even like it, especially if you have young kids. The schools close for a whole week and a half for this because we’re all interrupted, so it just happens that way and we go along and brace for this strange time of year that upends all sense of order.

    Christians wonder why an atheist even celebrated Christmas – they’re actually confused. They still don’t seem to get it. They think Black Friday is for their Christ, they think supermarkets put eggnog out for their Christ, they seem to take the popularity of the holiday as some indication that they are an overwhelming majority (and I’m not saying they aren’t), but they are confused why someone who isn’t a Christian can’t just ignore it and do something else. EVERYTHING IS CLOSED, that’s why. Might as well. We all have families too, we like cookies with sprinkles on them, and candy canes and watching How the Grinch Stole Christmas on tv.

    Some of them see it as “too commercial” and try to put the Christ back in, and that’s fine on a personal family level to tone things back and spend quality time thinking about what’s really important, but as someone who doesn’t particularly like Christmas as an adult, it’s an inescapable part of our entire culture – it’s no longer Christian unless you make it so on purpose, but it’s still Christmas. Calling it “the holidays” to be inclusive is still maintaining a privilege of sorts and maybe even trying to pass off the trappings as if they’re generic when they clearly signify Christmas – secular Christmas for everyone, not the manger & angels Jesus Christmas. Whatever smaller holidays that don’t look like Christmas that anyone else might be celebrating any time in December are overwhelmed by the presence of Christmas. Even baby Jesus Christmas is. Saying “Happy Holidays” is like, “I don’t know what you are, and I would like to give you this shiny present, it’s a scented candle like an evergreen” – generic, but you still mean Christmas. You wouldn’t say it any other time of year.

    Actually I like to say it other times of year. The sentimental feelings evoked by Christmas in the best of ways should be on our minds the rest of the year as well. The good cheer, the good will toward your neighbor, the surprises. Most of what I think about Christmas as an adult is “obligation” with very limited experiences of the good parts. It’s all stress and preparation and feeling like you have to put in a lot more behind-the-scenes insanity to show up somewhere for a couple hours and pretend everything’s normal. That may just be my poor time management skills that make me dread Christmas, or the way it always made my mom crazy we’d eat really fast and get back to bickering or whatever – just not “special” enough. But any time the rest of the year that I mention Christmas it’s like poison to people. “Not before Halloween!” And take down your lights right after New Year’s or else. What’s wrong with it? To love people, to be a loving person is something I have tried to work at, and I tend to think of Christmas like the one time a year people do set aside for those feelings. They say they wish it could be Christmas every day, but I don’t believe them, so that makes me depressed about actual Christmas. January and February are bleak and people complain. A lot of stuff about Christmas is segregated to one time of year that we expect to be disrupted, and then it’s over and people act like it didn’t even happen. I don’t know why. Is Christmas the best time ever? Holidays are a convenient time in general to coordinate plans with other people – we know we set aside a lot during “the holidays” – which also can mean “the days where you go crazy about preparing for Christmas – the day of – and send cards and get cards, and hang a wreath on the door at the time when the stores sell them so you can do that. But I don’t like that there’s a “right time” to celebrate the generosity or connectedness that Christmas is set aside for. I don’t like that there’s too little of it the rest of the year.

    Sometime in the late ’90s, I was driving home from a job I had that summer and turned on the radio to hear Feliz Navidad. In August. I know they overplay it this time of year, so I labeled it, but it is so uplifting to me and what it means. Hearing that in summer, randomly on the radio, gave me the idea that there is no wrong time of year to say things and mean them. People are entirely too rigid about Christmas or holidays and when they specifically are – their love, their feelings, their warmth, and joy. I grew up in an uptight household, secular, but uptight, and I don’t like to be that way, I don’t hold it in. Say it, say it today!

  • Eclectic

    What’s funny is that these people are mostly neither Catholic nor Lutheran, and while they’re yelling about keeping the Christ in christmas, they seem to have forgotten about the “mass” part.

  • unbound

    Always get a chuckle out of this subject. I was actually taught to use the phrase “Happy Holidays” in the mid-80s by god-fearing, always church-attending christians at their store. Like any other business, they still wanted maximum sales. They could care less how people actually feel about the subject, the business’ will use whatever signage attracts the most customers.

    Walmart didn’t go back to “Marry Christmas” because they gave a shit about xtians, they went back to “Marry Christmas” to get more people in their stores.

  • Brad1990

    Aren’t One Million Mums that crappy organisation, which numbers significantly less than a million, who protested Ellen Degeneres’ appointment as a spokesperson to a department store because she… *gasp*… GOT TEH GAY? And even worse, is OPEN about it? But… but… think of the children!

  • Nathan Piccolo

    As we are practically located across the street from the AFA office here in Tupleo. They have always been gracious in giving us fodder everyday to write about when our health allows it. This particular item is of great interest to us as we use their list to promote those business who are inclusive to all religions and non-religious alike.

    We keep this list going all year and update it frequently. We call it the “Carrotmob “list and it can be found here: