Recently SNL did a hilarious skit that put Jesus in a Quentin Tarantino-like trailer. This prompted the American Family Association to complain and two companies, Sears and JC Penney, pulled their ads from SNL.
Two major retailers have apologized or removed their ads after receiving complaints about a “Saturday Night Live” skit about “Jesus” returning from the dead as a vengeful murderer, says a traditional-values group.
“We applaud Sears and JCPenney for their wise action to stop funding damaging material such as the skit that mocked our Lord Jesus Christ on ‘Saturday Night Live,’” Tim Wildmon, president of the American Family Association (AFA) said Tuesday.
Damaging? How was it damaging? Can we see a bill for these damages?
Just last year the AFA was all over JC Penney because JC Penney dared to have a lesbian (who is one of the most popular people in the country) as its spokesperson. JC Penney did the right thing there and told them to take a hike, so I’m not sure why JCP is caving here.
And when people boycotted Chick-Fil-A, that was “economic terrorism designed to terrify people.” But when the AFA leans on a company, that’s great because…Jesus. Of course, if religious people were consistent, there’d be no religious people.
In what appears to be a textbook case of companies dancing around a protest campaign organized by a special interest group, the companies, Sears and J.C. Penney, have made arrangements to avoid placing any ads adjacent to online replays of the sketch in question, but that will not affect any commercials in the television version of “SNL.”
That is not exactly how the situation was described in a news release issued Tuesday by the American Family Association, a longtime activist group that monitors television programming and starts occasional advertiser boycotts to protest content it deems offensive. The release announced that the companies had “responded to the A.F.A. by pulling their advertising from NBC’s show, ‘Saturday Night Live.’”
But J.C. Penney does not advertise in the television show, according to Kate Coultas, the senior manager of media relations for the company. And Sears, which does occasionally run commercials in “SNL,” never promised the American Family Association to stop doing so, and the protest by the group will have no impact on its plans to advertise in the show in the future, according to an executive at the company. Because of the sensitivity of dealing with groups that can threaten to start consumer boycotts, the executive asked not to be identified.