I’ve never had anything against Abercrombie and Fitch, other than the fact that most of the people I’ve met in my life who wear their brand turned out to be pretentious and insufferable. But you can’t blame a clothing company for the character of the people who buy their clothes. But still, there was a little, guilty part of me, deep down, that internally rolled its eyes whenever I saw the words “Abercrombie and Fitch”.
Well now I have a reason to full-on hate the company. In explaining why they don’t stock sizes for people who aren’t skinny, like other retailers, CEO Mike Jeffries said:
In a 2006 interview with Salon, Jeffries himself said that his business was built around sex appeal.
“It’s almost everything. That’s why we hire good-looking people in our stores. Because good-looking people attract other good-looking people, and we want to market to cool, good-looking people. We don’t market to anyone other than that,” Jeffries said.
Jeffries also told Salon that he wasn’t bothered by excluding some customers.
“In every school there are the cool and popular kids, and then there are the not-so-cool kids,” he told the site. “Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely.”
Jeffries said he thinks that including everyone would make his business boring.
Because apparently kids who aren’t skinny as all hell cannot be attractive, all-Americans with great attitudes and lots of friends. Who knew that so much was derived from one’s waste line? Are you a virtuous person who feels compassion for others and who excels at your chosen vocation? Do you make children smile and volunteer at the local food shelter? Sorry, those things aren’t as American as starving yourself, and I hope you weren’t planning on making any friends until you trim a few pounds.
What an asshole. I mean, it’s his business and he can run it however he wants, but this attitude doesn’t save you from being boring – it just makes you an asshole.