The New York Times reported how Bill O’Reilly paid $13 million dollars in settlements after he was accused of sexual harassment from several women who worked on Fox News. Bill O’Reilly continues to have his show on Fox News despite these multiple allegations, but he may not for long if the economic impact becomes too large.
Many major advertisers are now leaving the O’Reilly’s Fox News show including: Mercedes Benz, Hyundai, Bayer, Credit Karma, T. Rowe Price, and Allstate. Mercedes Benz spokeswoman Donna Boland had this to say about their company leaving the show:
“The allegations are disturbing and, given the importance of women in every aspect of our business, we don’t feel this is a good environment in which to advertise our products right now”
Allstate representative Justin Herdon said:
“Inclusivity and support for women are important Allstate values. We are concerned about the issues surrounding the program and we have suspended our advertising.”
O’Reilly, preacher of family values, also lost custody of his kids after a domestic violence incident. It’s interesting and encouraging to see the market respond to these serious allegations. Apparently, the market has a stronger moral compass than Fox News who continues to let O’Reilly keep his show. However, if the show is no longer profitable, Fox News may finally fire O’Reilly.