Fair Media Representation: Faith in a Divided World

Fair Media Representation: Faith in a Divided World January 11, 2025

An elderly couple read the newspaper
One study found that almost 60% of the articles and 47% of the television clips associated Muslims and/or Islam with negative behavior.  | Image by Rajesh Balouria from Pixabay

In an era marked by political upheaval, societal division, and a rapidly changing media landscape, the representation of faith and belief systems has become a delicate yet urgent matter. Faith, for many, serves as an anchor during turbulent times. It provides solace, fosters community, and offers moral guidance. However, when the media misrepresents or oversimplifies faith, it risks deepening societal divisions and alienating entire communities. As we navigate a world rife with political polarization and global instability, the role of the media in portraying faith fairly and accurately is more critical than ever.

The Media’s Influence on Perceptions of Faith

Media outlets wield tremendous power in shaping public perceptions of faith, particularly during politically charged times when faith is often exploited for political gain or vilified to exacerbate division. This phenomenon is not confined to any single faith or region; it is a pervasive issue impacting various religious communities across the globe.

A comprehensive study spanning over two decades analyzed the tone and content of media coverage concerning Muslims in the United States, United Kingdom, Canada, and Australia. The findings, published in the 2022 book “Covering Muslims: American Newspapers in Comparative Perspective,” revealed a consistent pattern of overwhelmingly negative coverage. This portrayal significantly differs from the media’s treatment of other minority religions, which tended to have a more balanced distribution of positive and negative coverage.

Specifically, the study found that articles about Muslims were more negative than 84% of a random sample of over 250,000 articles, highlighting a systemic bias that extends beyond individual news stories to a broader editorial stance.
This skewed media representation has profound implications, reinforcing stereotypic beliefs and negative emotions, which, in turn, support policies harmful to Muslim communities. Such disparities in media portrayal not only contribute to heightened discrimination during politically sensitive periods but also influence the broader public’s perception and acceptance of these communities.

Moreover, a study conducted in 2019 by the Muslim Council of Britain’s Centre for Media Monitoring, analyzed over 48,000 online articles and 5,500 broadcast clips. This study found that almost 60% of the articles and 47% of the television clips associated Muslims and/or Islam with negative behavior. The study highlights a significant bias in media coverage, often linking Muslims with terrorism and political strife, particularly in times of political tension​

Faith in a Transitional World

As governments shift and the world grows increasingly unstable, faith communities often bear the brunt of misrepresentation. For instance, political transitions can spotlight faith-based organizations’ roles in social justice, yet the media may focus only on the controversies surrounding them. This selective focus not only distorts reality but also undermines the constructive role these organizations play.

During the COVID-19 pandemic, for example, faith communities worldwide mobilized to provide relief, whether through food drives, mental health support, or virtual worship services. Yet, coverage often zeroed in on instances of non-compliance with public health measures by a few religious groups, creating a skewed perception of faith communities as obstacles rather than allies in crisis management.

The Need for Fair Representation

Accurate and fair representation of faith requires intentionality. It demands a commitment to moving beyond stereotypes and sensationalism to uncover the deeper stories of faith in action. Here are several strategies for achieving this:

  • Engage Faith Leaders and Communities: Journalists should actively seek input from faith leaders and community members when covering issues related to religion. This ensures that stories are informed by those who live and breathe the faith being reported on.
  • Avoid Monolithic Narratives: Faith is not a monolith. Within every tradition, there exists a diversity of beliefs, practices, and interpretations. Media coverage should reflect this complexity rather than relying on reductive stereotypes.
  • Highlight Positive Contributions: While it is important to report on challenges and controversies, the media must also spotlight the positive contributions of faith communities. From humanitarian efforts to interfaith dialogues, these stories foster understanding and unity.
  • Provide Context: Faith cannot be understood in isolation from its cultural, historical, and political contexts. Journalists should provide the necessary background to help audiences grasp the broader picture.
  • Train Journalists on Religious Literacy: Just as journalists undergo training to cover politics or science, they should receive education on religious literacy. Understanding the nuances of different faiths enables more accurate and respectful reporting.
A group of people from different faiths are working together to help feed the community by loading up boxes full of food.
Faith, for many, serves as an anchor during turbulent times. | An image of members of different faith communities working together at a food bank was created in Dalle for Patheos.

Media as a Bridge, Not a Barrier

In times of political polarization, the media has a unique opportunity to act as a bridge rather than a barrier. By representing faith fairly, it can help dispel myths, challenge biases, and foster empathy. Consider how stories of interfaith collaboration during natural disasters or community initiatives to combat homelessness highlight shared values rather than differences.

For example, during the Syrian refugee crisis, media outlets that showcased stories of churches, mosques, and synagogues working together to resettle families offered a counter-narrative to the divisive rhetoric dominating political discourse. Or, locally in New York City, the Muslim Community Network’s monthly soup kitchen feeding the homeless at the Church for Holy Trinity. This effort has been taking place for the last 15 years unnoticed or celebrated. These stories remind us of our shared humanity and the unifying potential of faith.

Faith as a Source of Resilience

In moments of instability, faith often serves as a wellspring of resilience. It inspires individuals and communities to persevere, to hope, and to rebuild. The media, by capturing these stories, can offer a much-needed antidote to the despair that often accompanies news cycles.

Take the example of faith-based responses to climate change. Indigenous communities, rooted in spiritual traditions that emphasize stewardship of the Earth, are leading efforts to combat environmental degradation. Similarly, religious organizations worldwide are mobilizing resources to aid those affected by natural disasters. These stories showcase faith in action as a force for good, capable of inspiring action and fostering resilience in the face of global challenges.

Challenges and Opportunities

Of course, fair representation of faith in the media is not without challenges. The fast-paced nature of news cycles often prioritizes sensationalism over depth. Economic pressures may lead outlets to focus on stories that generate clicks rather than those that promote understanding. Moreover, the rise of social media has given a platform to misinformation and extremist voices that distort perceptions of faith.

Yet, these challenges also present opportunities. The same social media platforms that amplify division can be harnessed to share stories of unity and compassion. Journalists can leverage digital tools to engage directly with faith communities, gaining insights that traditional reporting methods might overlook. Moreover, the growing demand for authentic storytelling provides an incentive for media outlets to prioritize depth and accuracy over sensationalism. Patheos is a great source for faith-based information, as well as Religion News Service.

A Call to Action

As someone deeply rooted in community work, I see firsthand the transformative power of fair and accurate representation. When the media takes the time to portray faith in its full complexity, it not only informs but also inspires. It reminds us that, despite our differences, we are bound by shared values of compassion, justice, and hope.

As we navigate these polarized times, let us challenge the media to rise to the occasion. Let us demand stories that illuminate rather than obscure, that bridge divides rather than deepen them. And let us, as consumers of media, approach these stories with an open mind and a willingness to look beyond the headlines.

Faith has the power to unite, to heal, and to guide us through uncertainty. By representing it fairly, the media can play a pivotal role in building a more empathetic and understanding world. This is not just an ideal to strive for—it is a responsibility we all share.

About Debbie Almontaser
Dr. Debbie Almontaser is an internationally recognized educator, speaker, author, and advocate for cross-cultural understanding. As the Founder and CEO of Bridging Cultures Group, she is a respected community leader dedicated to promoting diversity and inclusivity. You can read more about the author here.
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