Because of the NBA’s moral stance on LGBT issues. I’m fine with this. Free country and all. The NBA holds a certain set of values and it believes that the law reflected in HB2 violates these values. Fine. That’s what being in a free country is all about. Not just being able to believe things. But being able to act upon those same beliefs. That’s why the First Amendment doesn’t say ‘Congress shall make no law respecting an establishment of religion, or prohibiting the personal beliefs about a religion thereof.’
Now if I say that the NBA is wrong, but support bakers or photographers who don’t want to take part in ceremonies that directly conflict with their time honored and cherished beliefs, then it gets sticky. True, in almost every case the small businesses in question have pledged their willingness to serve all customers regardless of sexual orientation. They simply don’t want to be forced to be part of a ceremony or relationship that goes against their religious beliefs. The NBA, on the other hand, has joined a long list of massive corporations wiling to let loose Operation LGBT Cobra and carpet bomb the entire state, causing indiscriminate financial harm by the tens of millions, and potentially harming the well being of endless thousands of citizens, both friend and foe alike. So I get the difference.
Nonetheless, consistency is a dying art in our post-modern world, and I”m willing to stand behind the NBA’s decision. Just like I support a business owner’s right to avoid compromising his religious beliefs regarding gay marriage or non-heterosexual normality. Consistency goes a long way toward making sure that if the powers change, the same principles I stand behind today will stand behind me tomorrow.