It seems it is “War on Christmas” season again and the first target of the year seems to be Starbucks.
The coffee chain has released their new red holiday cups as they do every year, except this year, sticking with the new trend of minimalist design and have chosen to go with a simplistic, red cup.
Well, according to some Christians, this is enough to call for a boycott of the corporation and are claiming this is an affront to Christians everywhere.
“The Starbucks coffee cup change smells more of political correctness than a consumer-led change,” British conservative MP David Burrowes told right-wing website Breitbart London.
Political correctness? It’s a cup, and it’s red, no different than last holiday season, just a new, trendy design. That is even what Jeffrey Fields, Starbucks vice president of design and content said about the new design.
“We have anchored the design with the classic Starbucks holiday red that is bright and exciting,” said Fields. “The ombré creates a distinctive dimension, fluidity and weightedness.”
This simple, reasonable explanation was not good enough for some, though, who insist this is Starbuck’s attack on Christmas.
“What is it about Christmas that Starbucks are afraid of celebrating?” the Christian Institute’s Simon Calvert told Breitbart. “Haven’t they heard it’s the most wonderful time of the year and the season of good will to ALL men? They should get involved and stop being scrooges.”
What kind of delusional world must someone live in to be offended by a plain red cup? How self-involved must someone be to think that a red cup is an attack on them and their beliefs?
Christians took to social media to call for boycotts and proclaiming they will not be visiting Starbucks this season. Without realizing how pathetic they are making their beliefs look by complaining about the color of a coffee cup.
If your beliefs are so fragile they can be knocked down because of the design on a coffee cup, it is time to reevaluate your beliefs.
I hope Starbucks takes note and sends each and every one of these people a Happy Holiday card.